An elite under-18 gymnastics squad, previously dominant, suffered a devastating loss at a major regional trial due to several falls on the balance beam and uneven bars. Following this setback, many of the gymnasts exhibited signs of learned helplessness, attributing their mistakes to "lack of talent" or "bad luck".
In response, the academy's sports psychologist implemented an intervention:
Sponsors and parents criticized this intervention, claiming that "ignoring winning makes athletes soft and ruins their competitive drive." Despite this skepticism, the squad went on to win gold and silver at the subsequent National Championships.
Discuss how a sports psychologist might apply cognitive theories of motivation to explain the success of this intervention to the squad's parents and sponsors.