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External influences on children's behaviour

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Question 59

Source A

The Rise of "Mallet Madness": Nurseries raise alarm over children's online influencer imitation.

Early years educators are expressing growing concern over a viral online video series called "Mallet Madness", featuring a charismatic adult host, "Slammin' Sam". In the videos, Sam violently beats large inflatable toys and cardboard castles with an oversized plastic mallet while shouting distinctive catchphrases such as "Whack it flat!" and "Take that, target!".

Nursery managers report a sudden influx of highly specific aggressive play in sandbox and roleplay areas. Staff have observed young boys, in particular, seeking out toy hammers to aggressively strike dolls and other play equipment, repeating the exact physical sequences and phrases used by the online host. One teacher noted: "A five-year-old girl, who is normally very quiet, spent twenty minutes yesterday hitting our class teddy bear with a wooden block, shouting 'Whack it flat!' over and over. When we intervened, she said she was just being 'Slammin' Sam'."

Child psychologist Dr. Clara Sterling warned that this is a classic demonstration of children copying high-status role models. She stated: "When young children observe an adult performing highly novel, distinctive physical acts accompanied by specific verbal markers, they don't just mimic the general aggression—they replicate the exact motor patterns and vocalizations. This suggests high levels of observational learning where the children are acquiring a novel aggressive repertoire directly from the screen model."


Identify one psychological issue raised by the source above. Support your answer with evidence from the source.

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External influences on children's behaviour Questions

  1. A Level
  2. /Psychology
  3. /External influences on children's behaviour