Elena and Marcus both work at a converted industrial warehouse. A client asks them for directions to the office of 'Apex Designs'. Elena explains that it is located directly above the artisanal bakery. Marcus explains that it is located directly above the craft brewery taproom. In reality, the bakery and the taproom share the exact same ground-floor commercial space, operating at different times of the week.
Using schema theory, explain why Elena and Marcus have provided different directions to Apex Designs.
177 exam-style questions on Edexcel A Level Psychology Content, covering Working memory model, Multi-store model of memory, Episodic and semantic long-term memory, Reconstructive memory and schema theory, Individual differences in memory, and Developmental psychology in memory. Each one has a worked solution and a mark scheme showing where the marks go.