Researchers wanted to investigate the emotional framing and demands of young environmental campaigners. They gathered a sample of 80 public speech transcripts from climate rallies worldwide, delivered by activists aged 13–18. They ensured a balanced sample of speeches from both high-income and low-income nations.
Before conducting the analysis, they developed a coding system to analyse the speech transcripts. The categories included: references to systemic political failure, appeals to individual lifestyle changes, and expressions of ecological anxiety versus collective hope.
Using this study as context, briefly explain one strength of content analysis.
27 exam-style questions on AQA A Level Psychology Content analysis (A-level only). Each one has a worked solution and a mark scheme showing where the marks go.