A company tested three schedules for an audio advert for a new bicycle light. Different groups heard the same advert a different number of times over two weeks. One week after the final advert, each group was asked to recall the advertised product.
| Schedule | Number of times the advert was heard | Percentage who recalled the product one week later |
|---|---|---|
| A | 1 | 26% |
| B | 4 | 49% |
| C | 8 | 68% |
Using the results and your knowledge of repetition, explain which schedule the company should choose to help listeners recall the product one week later.
27 exam-style questions on OCR GCSE Psychology 5.3 Application: Techniques used for recall, covering 5.3.1 Cues, repetition and advertising and 5.3.2 Neuropsychology for measuring memory. Each one has a worked solution and a mark scheme showing where the marks go.