A local museum promotes a planetarium show. Its first campaign uses a blue star symbol and a six-word slogan, shown repeatedly on posters and online adverts over several months. A later poster includes twelve separate pieces of information: the slogan, ticket price, opening times, travel directions, three staff names, safety information and four photographs.
A visitor who has seen the campaign completes the Wechsler Memory Scale. The scores are compared with typical scores for the visitor's age. Lower scores indicate poorer performance.
| Memory function | Visitor's score | Typical score for the visitor's age |
|---|---|---|
| Verbal memory | 18 | 19 |
| Visual memory | 17 | 18 |
| Immediate recall | 20 | 20 |
| Delayed recall | 2 | 19 |
Explain why the two campaign versions may lead to different recall, and what the visitor's results indicate about their memory over time.
27 exam-style questions on OCR GCSE Psychology 5.3 Application: Techniques used for recall, covering 5.3.1 Cues, repetition and advertising and 5.3.2 Neuropsychology for measuring memory. Each one has a worked solution and a mark scheme showing where the marks go.