A council advertises a mobile bicycle-repair service. At the end of each local weather bulletin, a ten-second screen shows a white spanner inside a red square, the service name and the car park where the van stops each week. Nothing else appears on the screen. The red-square spanner is also printed on the side of the repair van. The screen is shown on four successive evenings.
Explain how the council's advert uses cues, repetition and avoiding overload to help people remember the service. Refer to the source in your answer.
27 exam-style questions on OCR GCSE Psychology 5.3 Application: Techniques used for recall, covering 5.3.1 Cues, repetition and advertising and 5.3.2 Neuropsychology for measuring memory. Each one has a worked solution and a mark scheme showing where the marks go.