This sketch shows part of the graph with equation y=pqxy = pq^xy=pqx where p p\,p and q q\,q are constants.

The points with coordinates (0,8)(0, 8)(0,8), (1,18)(1, 18)(1,18) and (1.5,k)(1.5, k)(1.5,k) lie on the graph.
Calculate the values of ppp, q q\,q and kkk.