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1.5 Understanding external influences on business

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Question 19

A retailer faces higher inflation and falling consumer income. Which response is most appropriate?

[1]
A

Review prices, costs and product range using evidence about customer sensitivity

B

Raise every price by the inflation rate without checking competitors, costs or customer demand

C

Ignore costs because external influences cannot affect profit

D

Stop market research because past customer behaviour cannot change

Markscheme

1.5 Understanding external influences on business Questions

  1. GCSE
  2. /Business
  3. /1.5 Understanding external influences on business

37 exam-style questions on Edexcel GCSE Business 1.5 Understanding external influences on business, covering 1.5.1a Business stakeholders and their objectives, 1.5.1b How stakeholders and businesses affect each other, 1.5.1c Conflicts between stakeholder groups, 1.5.2a Types of technology used by business, 1.5.2b How technology influences business activity, 1.5.3a Principles of consumer law, 1.5.3b Principles of employment law, 1.5.3c The cost impact of legislation, 1.5.3d Consequences of meeting legal obligations, 1.5.4 The economy and business, and 1.5.5 External influences. Each one has a worked solution and a mark scheme showing where the marks go.

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