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1.5 Understanding external influences on business

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Question 13

How can technology influence the marketing mix?

[1]
A

E-commerce may change place while digital communication changes promotion

B

Technology affects promotion only and cannot influence business sales, place or costs

C

Digital payments determine the product's legal ownership

D

Social media guarantees that a premium price will succeed

Markscheme

1.5 Understanding external influences on business Questions

  1. GCSE
  2. /Business
  3. /1.5 Understanding external influences on business

37 exam-style questions on Edexcel GCSE Business 1.5 Understanding external influences on business, covering 1.5.1a Business stakeholders and their objectives, 1.5.1b How stakeholders and businesses affect each other, 1.5.1c Conflicts between stakeholder groups, 1.5.2a Types of technology used by business, 1.5.2b How technology influences business activity, 1.5.3a Principles of consumer law, 1.5.3b Principles of employment law, 1.5.3c The cost impact of legislation, 1.5.3d Consequences of meeting legal obligations, 1.5.4 The economy and business, and 1.5.5 External influences. Each one has a worked solution and a mark scheme showing where the marks go.

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