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1.2 Spotting a business opportunity

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Question 17

A start-up wants detailed reasons why commuters dislike existing lunch services and has a small research budget. Which method is most suitable?

[1]
A

Buy a national report containing only total food-sales figures

B

Count the number of people entering one railway station without asking questions

C

Send a one-word poll to social-media users from several unrelated countries

D

Run a small focus group with local commuters and ask follow-up questions

Markscheme

1.2 Spotting a business opportunity Questions

  1. GCSE
  2. /Business
  3. /1.2 Spotting a business opportunity

36 exam-style questions on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one has a worked solution and a mark scheme showing where the marks go.

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