Kindred Cases wants to launch durable laptop cases for university students. It has a limited research budget.
Option 1: Send an online questionnaire to 600 students asking about price, preferred colours and the features they value
Option 2: Run two focus groups of eight students who can handle sample cases and explain their opinions
Justify which one of these two research methods Kindred Cases should use.
36 exam-style questions on Edexcel GCSE Business 1.2 Spotting a business opportunity, covering 1.2.1a What customer needs are, 1.2.1b Importance of understanding customers, 1.2.2a The purpose of market research, 1.2.2b Methods of market research, 1.2.2c The use of data in market research, 1.2.3a Identifying market segments, 1.2.3b Market mapping, 1.2.4a Strengths and weaknesses of competitors, and 1.2.4b Impact of competition on decision making. Each one has a worked solution and a mark scheme showing where the marks go.