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1.4 Making the business effective

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Question 13

A café finds that customers increasingly want home delivery. Which response best adapts its marketing mix?

[1]
A

Raise prices and stop communicating with customers

B

Keep collection only but advertise it more heavily

C

Reduce product quality to preserve the current place decision and protect margin

D

Add online ordering and delivery, supported by suitable promotion

Markscheme

1.4 Making the business effective Questions

  1. GCSE
  2. /Business
  3. /1.4 Making the business effective

37 exam-style questions on Edexcel GCSE Business 1.4 Making the business effective, covering 1.4.1a Limited liability, 1.4.1b Types of business ownership for start-ups, 1.4.1c Franchising, 1.4.2a Factors influencing business location, 1.4.2b Impact of the internet on location, 1.4.3a What the marketing mix is, 1.4.3b Balancing the marketing mix, 1.4.3c Impact of technology on the marketing mix, 1.4.4a The role and importance of a business plan, and 1.4.4b The purpose of planning business activity. Each one has a worked solution and a mark scheme showing where the marks go.

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