SunSprout sells children's lunch boxes in supermarkets. Research shows that parents now want dishwasher-safe products and schoolchildren increasingly watch short online videos. SunSprout currently promotes mainly through printed leaflets.
Analyse one impact of changing consumer needs on SunSprout's marketing mix.
37 exam-style questions on Edexcel GCSE Business 1.4 Making the business effective, covering 1.4.1a Limited liability, 1.4.1b Types of business ownership for start-ups, 1.4.1c Franchising, 1.4.2a Factors influencing business location, 1.4.2b Impact of the internet on location, 1.4.3a What the marketing mix is, 1.4.3b Balancing the marketing mix, 1.4.3c Impact of technology on the marketing mix, 1.4.4a The role and importance of a business plan, and 1.4.4b The purpose of planning business activity. Each one has a worked solution and a mark scheme showing where the marks go.