An individual, Alex, frequently struggles to resist immediate impulse purchases during online 'flash sales' (alluring, hot cues) but has no difficulty sticking to a savings plan when reviewing monthly bank statements (neutral, cold cues).
Using findings from the study by Casey et al. (2011), explain Alex's behaviour in terms of brain development and the activity of specific brain regions.
39 exam-style questions on OCR A Level Psychology Regions of the brain, covering Sperry (1968): Split brain study and Casey et al. (2011): Neural correlates of delay of gratification. Each one has a worked solution and a mark scheme showing where the marks go.