A national advertising watchdog is concerned about the psychological impact of social media 'kidfluencers' and toy-unboxing channels on young children. Developmental psychologists argue that these channels foster intense parasocial relationships, which exploit children's developmental vulnerabilities to drive high levels of consumerism and pester power.
Outline at least one strategy a psychologist might suggest for how regulatory bodies or platforms could reduce the negative psychological and behavioral impacts of influencer-based advertising on children.
