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Impact of advertising on children (Social)

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Question 2

A major toy manufacturer is planning two television advertising campaigns: one for 'Nebula-Riders' (a sci-fi battle toy) and another for 'Sweet-Haven' (a miniature bakery set).

With reference to the key research by Johnson and Young (2002), explain how the manufacturer might design these adverts in terms of:

  • the use of action/destruction and nurturing/caring verbs,
  • the choice of domestic and non-domestic settings,
  • the classification of toy categories.

Explain what these advertisements demonstrate about how gender roles are socially reinforced in children.

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Impact of advertising on children (Social) Questions

  1. A Level
  2. /Psychology
  3. /Impact of advertising on children (Social)