A developmental psychologist studied the impact of gender-stereotyped toy advertisements on children's play choices. There were 80 children recruited. The psychologist assigned the first 40 children on the school attendance sheet to Group A and assigned the remaining 40 children to Group B.
The psychologist showed children in Group A toy advertisements featuring highly traditional gender-role models over the course of a week.
The psychologist showed children in Group B, the control group, toy advertisements featuring neutral or counter-stereotypical models over the course of the same week.
One way of improving this study would be to use random allocation. Explain how random allocation could have been carried out in this study.
Practise AQA A Level Psychology Scientific processes with exam-style questions for A Level Psychology. 689 questions, matched to the AQA A Level Psychology (7182) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.
