An environmental consultancy is investigating the impact of a newly implemented "Low-Emission Zone" (LEZ) on the commute satisfaction and self-reported respiratory health of the local workforce.
To conduct this study, the researchers collected data from two groups:
The researchers compared the satisfaction and respiratory health scores of the two groups to draw conclusions about the general workforce commuting into the area.
Explain one reason why there might be a problem of bias and generalisation in this study.
How could the researchers modify their study to deal with this problem?
689 exam-style questions on AQA A Level Psychology Scientific processes. Each one has a worked solution and a mark scheme showing where the marks go.