An environmental consultancy is investigating the impact of a newly implemented "Low-Emission Zone" (LEZ) on the commute satisfaction and self-reported respiratory health of the local workforce.
To conduct this study, the researchers collected data from two groups:
The researchers compared the satisfaction and respiratory health scores of the two groups to draw conclusions about the general workforce commuting into the area.
Explain one reason why there might be a problem of bias and generalisation in this study.
How could the researchers modify their study to deal with this problem?
Practise AQA A Level Psychology Scientific processes with exam-style questions for A Level Psychology. 689 questions, matched to the AQA A Level Psychology (7182) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.