A data scientist wants to investigate whether there is a correlation between the frequency of search queries related to chronic health symptoms on a private health insurance customer portal and subsequent insurance premium increases. The researcher intends to analyze two years of portal search logs and premium data for 500 policyholders. To ensure natural user behaviour and avoid the Hawthorne effect, the policyholders are not told that their search histories and premium records are being analyzed for this study.
Explain one ethical issue the data scientist must consider when carrying out this research. How could the data scientist deal with this issue?
689 exam-style questions on AQA A Level Psychology Scientific processes. Each one has a worked solution and a mark scheme showing where the marks go.