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Question 10

AeroWhey Campaign

A social media promotional video for a premium protein powder, 'AeroWhey', features a highly successful male Olympic weightlifter straining to lift a massive barbell. After successfully completing the lift, he grunts, smiles, and drinks a shake made with AeroWhey. A young male gym-goer watches him in awe and starts clapping.

The video ends with the slogan: "Fuel your inner champion with AeroWhey."

Using your knowledge of social learning theory, suggest how this promotional campaign could be modified to increase the sales of AeroWhey to female gym-goers.

[2]

Learning approaches Questions

  1. A Level
  2. /Psychology
  3. /Learning approaches

Practise AQA A Level Psychology Learning approaches with exam-style questions for A Level Psychology. 84 questions, matched to the AQA A Level Psychology (7182) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.

Question bank

Learning approaches
Cognitive approach
Biological approach
Psychodynamic approach (A-level only)
Humanistic Psychology (A-level only)
Comparison of approaches (A-level only)