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Question 11

An online advertisement for a new energy drink, called 'Apex', features a famous professional snowboarder successfully landing a complex trick on a halfpipe.

The snowboarder smiles, drinks from a can of Apex, and holds it up to a cheering crowd. The ad ends with the slogan, 'Reach your peak with Apex.'

Use your knowledge of social learning theory to explain why the company wanted to use a famous professional snowboarder in the advertisement.

[2]

Learning approaches Questions

  1. A Level
  2. /Psychology
  3. /Learning approaches

Practise AQA A Level Psychology Learning approaches with exam-style questions for A Level Psychology. 84 questions, matched to the AQA A Level Psychology (7182) specification and written in Paper 1, Paper 2 and Paper 3 style. Every question includes a full worked solution and mark scheme, so you can see where marks are awarded rather than just whether you got the answer right.

Question bank