An online advertisement for a new energy drink, called 'Apex', features a famous professional snowboarder successfully landing a complex trick on a halfpipe.
The snowboarder smiles, drinks from a can of Apex, and holds it up to a cheering crowd. The ad ends with the slogan, 'Reach your peak with Apex.'
Use your knowledge of social learning theory to explain why the company wanted to use a famous professional snowboarder in the advertisement.
84 exam-style questions on AQA A Level Psychology Learning approaches. Each one has a worked solution and a mark scheme showing where the marks go.