Urban logistics firms and families have rapidly shifted towards electric cargo bikes (e-cargo bikes) as a primary mode of transport in congested city centres. Faced with soaring petrol prices and new daily charges for high-emission vehicles in metropolitan zones, many commuters seek cost-effective, clean alternatives for short-distance trips and school runs. Furthermore, viral video campaigns showing families effortlessly navigating city traffic with their children and groceries in e-cargo bikes have popularised the lifestyle among young urban parents. Consequently, bike dealerships have faced unprecedented waiting lists, with manufacturers operating extra shifts to assemble more units.
Using the information in the case study, explain why there was an increase in demand for e-cargo bikes.
