Over the past decade, Canada has seen a significant shift in beverage consumption. While traditional cow's milk sales have experienced a steady decline, plant-based alternatives have surged. In particular, the demand for oat milk in Canada has risen by over 120% since 2018. Industry commentators suggest this marks a long-term structural change in consumer behavior, influenced by factors beyond simple retail pricing.
Other than changes in the price of oat milk, explain two possible factors which would have caused the demand for oat milk to increase in Canada.
