Over the past five years, the UK pet food market has seen a notable shift towards alternative protein sources. While traditional beef and poultry-based pet foods have experienced flat sales growth, insect-based dog food (utilising black soldier fly larvae) has seen a dramatic rise, with sales volume increasing by over 150% since 2019. Industry analysts note that this is a structural shift driven by changes in consumer perceptions and broader market dynamics, rather than mere retail price adjustments of the insect-based dog food itself.
Explain two possible factors, other than changes in the price of insect-based dog food, which would have caused the demand for insect-based dog food to increase in the UK.
