An on-demand logistics platform, VanShare, provides shared delivery van services to small businesses. The table below shows the number of active monthly business users and the average monthly subscription price charged by the platform.
| Month | Active Monthly Users | Average Monthly Subscription Price (£) |
|---|---|---|
| January | 12,000 | 100.00 |
| February | 13,000 | 100.00 |
| March | 15,000 | 95.00 |
| April | 18,000 | 90.00 |
Based on the data in the table, the platform experienced a continuous increase in its:
average revenue
total revenue
marginal revenue
price elasticity of demand
