A recent consumer survey suggests that 68% of broadband users in Spain are planning to switch service providers in the coming year.
Which of the following describes the key underlying assumptions of rational decision-making in traditional economic theory?
Consumers aim to minimise utility and firms aim to maximise profits
Consumers aim to maximise utility and firms aim to maximise profits
Consumers aim to maximise utility and firms aim to minimise revenue
Consumers aim to minimise utility and firms aim to minimise costs