During an intense summer heatwave, logistics distribution centers face a sudden surge in demand for mobile industrial cooling units, far exceeding the available rental fleet of regional equipment suppliers.
Explain one reason why it is rational for a cooling-rental firm to increase its rental prices in response to this excess demand.
6 exam-style questions on Edexcel A A Level Economics 1.2.1 Rational decision making. Each one has a worked solution and a mark scheme showing where the marks go.