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1.2 How markets work

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Question 53

The marketing team for 'AeroGlide', a premium carbon-fiber bicycle manufacturer, determines that the price elasticity of demand (PED) for their custom road bikes is price inelastic.

Explain the likely impact on AeroGlide's total revenue if the company decides to reduce the retail price of these custom road bikes.

[2]

1.2 How markets work Questions

  1. A Level
  2. /Economics
  3. /1.2 How markets work