An advert for cake ingredients shows an adult remembering making birthday cakes with a parent as a child. A distinctive blue mixing bowl appears in the scene. The advert asks viewers to think about baking with someone in their own childhood.
State the type of memory that the advert is designed to target.
Explain how the blue mixing bowl in the advert could affect a viewer's memory of baking as a child.
27 exam-style questions on OCR GCSE Psychology 5.3 Application: Techniques used for recall, covering 5.3.1 Cues, repetition and advertising and 5.3.2 Neuropsychology for measuring memory. Each one has a worked solution and a mark scheme showing where the marks go.