A council library is preparing a short video advert to encourage local residents to join. The advert uses a red open-book symbol. The same symbol is printed on the library's membership forms.
The manager is considering two schedules:
| Schedule | When the advert is shown |
|---|---|
| 1 | Once at the beginning of a four-week period |
| 2 | Once each evening for four weeks |
The draft spoken message is: “The library offers books, newspapers, magazines, computers, printing, study desks, talks, clubs, local records and children's activities. Join today.”
State the memory technique being used when seeing the red open-book symbol on a membership form brings the advert to mind.
Suggest which schedule the manager should use to make the membership message more memorable. Explain your answer.
Give a shorter spoken message that keeps the advert's main purpose. Explain why your message should be easier to remember.
27 exam-style questions on OCR GCSE Psychology 5.3 Application: Techniques used for recall, covering 5.3.1 Cues, repetition and advertising and 5.3.2 Neuropsychology for measuring memory. Each one has a worked solution and a mark scheme showing where the marks go.