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5.3 Application: Techniques used for recall

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Question 5

A holiday company's advert shows a young girl building sandcastles with her grandparents on a sunny British beach. The voice-over says, "Remember your first seaside holiday? Picture yourself back there."

Explain how this advert uses autobiographical advertising to affect viewers' memories.

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Markscheme

5.3 Application: Techniques used for recall Questions

  1. GCSE
  2. /Psychology
  3. /5.3 Application: Techniques used for recall

27 exam-style questions on OCR GCSE Psychology 5.3 Application: Techniques used for recall, covering 5.3.1 Cues, repetition and advertising and 5.3.2 Neuropsychology for measuring memory. Each one has a worked solution and a mark scheme showing where the marks go.

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