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5.3 Application: Techniques used for recall

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Question 1

Which advertising technique works mainly by changing the viewer's memory of their own past?

[1]
A

Using a jingle as a retrieval cue

B

Repeating the same slogan in every advert

C

Autobiographical advertising

D

Keeping the message short to avoid overload

Markscheme

5.3 Application: Techniques used for recall Questions

  1. GCSE
  2. /Psychology
  3. /5.3 Application: Techniques used for recall

27 exam-style questions on OCR GCSE Psychology 5.3 Application: Techniques used for recall, covering 5.3.1 Cues, repetition and advertising and 5.3.2 Neuropsychology for measuring memory. Each one has a worked solution and a mark scheme showing where the marks go.

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