Why did Experiment 2 of Braun, Ellis and Loftus (2002) include an advert about shaking hands with Bugs Bunny?
Bugs Bunny was the most popular Disney character when the participants were children.
It acted as the factual control condition that contained no autobiographical references.
The suggested handshake at a Disney resort could never have happened.
It was used to test whether participants could recall the advert two weeks later.
84 exam-style questions on OCR GCSE Psychology 5.2 Theories/Explanations, covering 5.2.1 Multi-store Model structure, 5.2.2 Differences between memory stores; criticisms, 5.2.3 Multi-store Model research study: Wilson et al. (2008), 5.2.4 Reconstructive memory: schemas, experience and expectation, 5.2.5 Reconstructive memory: confabulation and leading questions; criticisms, and 5.2.6 Reconstructive Memory research study: Braun, Ellis and Loftus (2002). Each one has a worked solution and a mark scheme showing where the marks go.