Skip to content

Course home

Sign up

1.4 Making the business effective

EasyMediumHard
12345678910111213141516171819
Question 12

Why should the elements of the marketing mix work together?

[1]
A

Each element must be identical to a competitor's offer

B

Promotion automatically determines every other element

C

Inconsistent decisions may confuse the target market and weaken competitiveness

D

A strong product makes price, promotion and place unnecessary for the target market

Markscheme

1.4 Making the business effective Questions

  1. GCSE
  2. /Business
  3. /1.4 Making the business effective

37 exam-style questions on Edexcel GCSE Business 1.4 Making the business effective, covering 1.4.1a Limited liability, 1.4.1b Types of business ownership for start-ups, 1.4.1c Franchising, 1.4.2a Factors influencing business location, 1.4.2b Impact of the internet on location, 1.4.3a What the marketing mix is, 1.4.3b Balancing the marketing mix, 1.4.3c Impact of technology on the marketing mix, 1.4.4a The role and importance of a business plan, and 1.4.4b The purpose of planning business activity. Each one has a worked solution and a mark scheme showing where the marks go.

Question bank