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2.1 Growing the business

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Question 14

A pressure group criticises the amount of plastic used by a drinks producer. Which response changes the product element of its marketing mix?

[1]
A

Replacing the bottle with a recyclable container

B

Reducing the selling price for one weekend

C

Advertising the drink on a new social platform

D

Selling through an additional national supermarket chain

Markscheme

2.1 Growing the business Questions

  1. GCSE
  2. /Business
  3. /2.1 Growing the business

37 exam-style questions on Edexcel GCSE Business 2.1 Growing the business, covering 2.1.1a Internal (organic) growth, 2.1.1b External (inorganic) growth, 2.1.1c Ownership for growing businesses, 2.1.1d Finance for growing and established businesses, 2.1.2a Why aims and objectives change, 2.1.2b How aims and objectives change, 2.1.3a The impact of globalisation on businesses, 2.1.3b Barriers to international trade, 2.1.3c How businesses compete internationally, 2.1.4a Ethical and environmental considerations, and 2.1.4b Pressure group activity and the marketing mix. Each one has a worked solution and a mark scheme showing where the marks go.

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