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1.1 Enterprise and entrepreneurship

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Question 15
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A DVD rental shop is losing customers to streaming services. Which response best reflects the dynamic nature of business?

[1]
A

Continue unchanged because consumer behaviour cannot affect demand

B

Adapt the service to provide digital access or a different customer experience

C

Increase the number of DVDs without investigating what customers now want

D

Assume that the existing service will become more popular as technology improves

Markscheme

1.1 Enterprise and entrepreneurship Questions

  1. GCSE
  2. /Business
  3. /1.1 Enterprise and entrepreneurship

37 exam-style questions on Edexcel GCSE Business 1.1 Enterprise and entrepreneurship, covering 1.1.1a Why new business ideas come about: technology and consumers, 1.1.1b Why new business ideas come about: obsolescence, 1.1.1c How new business ideas come about, 1.1.2a Risk in business activity, 1.1.2b Reward in business activity, 1.1.3a The role and purpose of business activity, 1.1.3b Adding value, and 1.1.3c The role of entrepreneurship. Each one has a worked solution and a mark scheme showing where the marks go.

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