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5.2.1 Types of segmentation

Why might a business divide a market into segments?

A

Market segmentation divides products into groups with similar prices and sizes.

B

Market segmentation divides customers into groups with similar characteristics and wants.

C

Market segmentation divides sales into groups according to different distribution methods.

D

Market segmentation divides competitors into groups with similar strengths and weaknesses.

5.2.1 Types of segmentation Flashcards

  1. GCSE
  2. /Business
  3. /5.2.1 Types of segmentation

Flashcards for AQA GCSE Business 5.2.1 Types of segmentation, covering the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2. 27 cards, matched to the AQA GCSE Business (8132) specification. Recall questions account for roughly 35% of marks at GCSE Business, so these target the marks you can secure before the paper starts.