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business understand different needs and design suitable products and marketing for each group."},{"text":"Market segmentation divides products into groups with similar prices and sizes.","correct":false,"explanation":"This confuses customers with products. Market segmentation groups customers according to shared characteristics and wants, allowing the business to serve them more effectively."},{"text":"Market segmentation divides competitors into groups with similar strengths and weaknesses.","correct":false,"explanation":"Analysing competitors is different from segmenting a market. Segmentation divides customers into groups with similar characteristics and wants, rather than grouping rival businesses."},{"text":"Market segmentation divides sales into groups according to different distribution methods.","correct":false,"explanation":"Distribution methods concern how products reach customers. Market segmentation instead identifies customer groups with similar characteristics and wants so marketing can be adapted."}]},{"id":"ab2e5d6d-00e8-494a-94ba-a9ccf99a5991","cardType":"basic","points":1,"front":"What is a market segment?","back":"A market segment is a group of customers sharing similar characteristics and wants.","mcqOptions":[{"text":"A market segment is a group of customers sharing similar characteristics and wants.","correct":true,"explanation":"A market segment consists of customers who have important characteristics and wants in common, such as age, income, gender or location."},{"text":"A market segment is a group of businesses selling similar products to the same customers.","correct":false,"explanation":"This describes competing businesses, not a customer segment. A market segment is a group of customers sharing similar characteristics and wants."},{"text":"A market segment is a group of products sharing similar prices and production methods.","correct":false,"explanation":"Products can be classified into ranges, but that is not a market segment. The term refers to customers with similar characteristics and wants."},{"text":"A market segment is a group of customers living in the same town regardless of their wants.","correct":false,"explanation":"Location can be one segmentation characteristic, but customers in a segment also share relevant characteristics and wants. A town alone does not define every market segment."}]},{"id":"a572c135-fdeb-4e66-af4c-a0522507b536","cardType":"basic","points":1,"front":"What is a target market?","back":"A target market is the segment or segments a business chooses to aim its product and marketing at.","mcqOptions":[{"text":"A target market is the segment or segments a business chooses to aim its product and marketing at.","correct":true,"explanation":"After identifying possible segments, the business selects one or more as its target market and directs its product and marketing towards those customers."},{"text":"A target market is every customer who could potentially buy any product in the market.","correct":false,"explanation":"This describes the whole market rather than the chosen target. A target market is the segment or segments selected for the product and marketing."},{"text":"A target market is the group of competitors a business chooses to monitor closely.","correct":false,"explanation":"Competitor monitoring is part of market research, not targeting. Targeting means choosing the customer segment or segments that the business will aim its product and marketing at."},{"text":"A target market is the group of employees responsible for selling and advertising a product.","correct":false,"explanation":"Employees carry out marketing and sales activities, but they are not the target market. The target market consists of the selected customers the business aims to reach."}]},{"id":"1c3216b2-46b8-4f09-b961-7a002022c6d7","cardType":"basic","points":3,"front":"What is the difference between segmenting and targeting?","back":"

Segmenting: dividing the market into groups.
Targeting: choosing which group or groups to sell to.

","mcqOptions":[{"text":"

Segmenting: dividing the market into groups.
Targeting: choosing which group or groups to sell to.

","correct":true,"explanation":"Segmenting identifies and divides customers into groups, while targeting is the later decision about which of those groups the business will sell to."},{"text":"

Segmenting: choosing which group or groups to sell to.
Targeting: dividing the market into groups.

","correct":false,"explanation":"These definitions are reversed. Segmenting divides the market into groups, whereas targeting chooses which group or groups the business will sell to."},{"text":"

Segmenting: designing products for every customer.
Targeting: selling products at the lowest price.

","correct":false,"explanation":"Neither term means serving everyone or always charging the lowest price. Segmenting divides customers into groups, and targeting selects which groups to sell to."},{"text":"

Segmenting: comparing competing businesses.
Targeting: choosing the best supplier.

","correct":false,"explanation":"Competitor analysis and supplier choice are separate business decisions. Segmentation concerns dividing customers into groups, while targeting concerns choosing groups to sell to."}]},{"id":"30fc9b0b-e248-4b74-a4a9-facbbe53200b","cardType":"basic","points":2,"front":"Why would different customers in the UK holiday market choose different holidays?","back":"

Families with toddlers
Student backpackers
Retired couples

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Families with toddlers
Student backpackers
Retired couples

","correct":true,"explanation":"Different groups have different needs, budgets and preferences. Families may need child-friendly facilities, students may seek low-cost travel, and retired couples may prefer comfort and relaxation."},{"text":"

Business managers
Supermarket cashiers
Hotel receptionists

","correct":false,"explanation":"These are occupations rather than examples of holiday customer groups. Holiday choices differ because groups such as families, students and retired couples have different needs and preferences."},{"text":"

Airlines with large fleets
Hotels with swimming pools
Travel agents with many branches

","correct":false,"explanation":"These describe tourism businesses and facilities, not customer groups choosing holidays. The relevant differences come from customers’ needs, budgets and preferences."},{"text":"

Domestic holidays
International holidays
Weekend holidays

","correct":false,"explanation":"These are types or durations of holiday, not customer segments. The question asks why customers choose differently, which depends on characteristics such as life stage and budget."}]},{"id":"4247f617-9ca7-4baf-a85b-5d868e48b7af","cardType":"basic","points":1,"front":"Which segmentation characteristic is used for cartoon-fronted cereal boxes?","back":"Age defines the segment targeted by cartoon-fronted cereal boxes.","mcqOptions":[{"text":"Age defines the segment targeted by cartoon-fronted cereal boxes.","correct":true,"explanation":"Cartoon characters are commonly used to appeal to younger children, so age is the characteristic used to identify the intended customer segment."},{"text":"Income defines the segment targeted by cartoon-fronted cereal boxes.","correct":false,"explanation":"Income can affect whether shoppers choose value or premium cereal, but cartoon designs mainly appeal to a particular age group. The relevant characteristic here is age."},{"text":"Location defines the segment targeted by cartoon-fronted cereal boxes.","correct":false,"explanation":"Location separates customers by places such as regions or cities. Cartoon-fronted cereal is designed mainly to appeal to children, so age is the relevant characteristic."},{"text":"Gender defines the segment targeted by cartoon-fronted cereal boxes.","correct":false,"explanation":"Gender is not the main segmentation characteristic indicated by cartoon cereal packaging. The design is intended to appeal to children of a particular age group."}]},{"id":"2635627d-e185-451b-a0eb-85ab363ac7c1","cardType":"basic","points":1,"front":"Which segmentation characteristic separates value cereal from premium granola?","back":"Income separates value own-brand cereal from premium granola.","mcqOptions":[{"text":"Income separates value own-brand cereal from premium granola.","correct":true,"explanation":"Value cereal and premium granola are likely to appeal to customers with different amounts of money to spend, making income the relevant segmentation characteristic."},{"text":"Age separates value own-brand cereal from premium granola.","correct":false,"explanation":"Age may influence food preferences, but the contrast between value and premium products primarily concerns spending power. Income is the relevant segmentation characteristic."},{"text":"Location separates value own-brand cereal from premium granola.","correct":false,"explanation":"Location concerns where customers live, such as a city or rural area. The value-versus-premium contrast is based on customers’ spending power, so income is correct."},{"text":"Gender separates value own-brand cereal from premium granola.","correct":false,"explanation":"The price positioning of these cereals is not primarily linked to whether customers are men or women. Income better explains the different product choices."}]},{"id":"282d5dbb-8897-4deb-8600-ed7188826ede","cardType":"basic","points":1,"front":"What four characteristics can businesses use to segment a market?","back":"

Gender
Age
Location
Income

","mcqOptions":[{"text":"

Gender
Age
Location
Income

","correct":true,"explanation":"Gender, age, location and income are four standard characteristics businesses use to divide a market into customer groups with similar features and wants."},{"text":"

Brand loyalty
Age
Location
Income

","correct":false,"explanation":"Age, location and income are valid characteristics, but brand loyalty is not one of the four characteristics required here. Gender should replace brand loyalty."},{"text":"

Gender
Production method
Location
Income

","correct":false,"explanation":"Production method describes how a product is made, not a customer characteristic. The standard list includes gender, age, location and income."},{"text":"

Gender
Age
Market share
Income

","correct":false,"explanation":"Market share measures a business’s sales compared with competitors and is not a customer segment characteristic. Location should appear alongside gender, age and income."}]},{"id":"b09a6071-3c9f-4c59-88a4-57ed64ace4ca","cardType":"basic","points":2,"front":"How can a business segment a market by gender?","back":"Customers are grouped as men or women, allowing products, packaging, advertising and prices to be adapted.","mcqOptions":[{"text":"Customers are grouped as men or women, allowing products, packaging, advertising and prices to be adapted.","correct":true,"explanation":"Gender segmentation groups customers by gender so a business can adapt its product choices and marketing decisions to appeal more closely to each group."},{"text":"Customers are grouped as urban or rural, allowing products, packaging, advertising and prices to be adapted.","correct":false,"explanation":"Urban and rural are location categories, not gender categories. Gender segmentation groups customers as men or women for tailored products and marketing."},{"text":"Customers are grouped as children or adults, allowing products, packaging, advertising and prices to be adapted.","correct":false,"explanation":"Children and adults are age groups, so this describes age segmentation. Gender segmentation uses the categories men or women."},{"text":"Customers are grouped as budget or premium, allowing products, packaging, advertising and prices to be adapted.","correct":false,"explanation":"Budget and premium describe product positioning or spending choices rather than gender. Gender segmentation groups customers as men or women."}]},{"id":"d8b0f7db-042f-4ded-8fbe-bf986f96fb57","cardType":"basic","points":1,"front":"Give an example of a business segmenting by gender.","back":"ASOS uses separate menswear and womenswear ranges, pages, models and adverts.","mcqOptions":[{"text":"ASOS uses separate menswear and womenswear ranges, pages, models and adverts.","correct":true,"explanation":"ASOS demonstrates gender segmentation by providing separate menswear and womenswear ranges and tailoring its online presentation and advertising to those groups."},{"text":"Tesco uses separate menswear and womenswear ranges, pages, models and adverts.","correct":false,"explanation":"Tesco is not the example given for this gender segmentation practice. The stated example is ASOS, which separates menswear and womenswear ranges and marketing."},{"text":"LEGO uses separate menswear and womenswear ranges, pages, models and adverts.","correct":false,"explanation":"LEGO is the relevant example for age segmentation through products such as Duplo and Technic. ASOS is the business associated with separate menswear and womenswear ranges."},{"text":"Aldi uses separate menswear and womenswear ranges, pages, models and adverts.","correct":false,"explanation":"Aldi is used as an example of targeting budget shoppers by income. ASOS demonstrates gender segmentation through separate menswear and womenswear ranges."}]},{"id":"e354231b-5738-4fa5-a0fe-bce594db9cd3","cardType":"basic","points":2,"front":"Why can age be used to segment a market?","back":"Customers are grouped into age bands because buying behaviour changes as people get older.","mcqOptions":[{"text":"Customers are grouped into age bands because buying behaviour changes as people get older.","correct":true,"explanation":"People’s needs, preferences and spending patterns often change at different life stages, so age bands can help businesses create and market suitable products."},{"text":"Customers are grouped into age bands because all people of the same age buy identical products.","correct":false,"explanation":"Age segmentation identifies broad patterns, not identical behaviour. Buying behaviour changes as people get older, but individuals within the same age band can still differ."},{"text":"Customers are grouped into age bands because older customers always spend more money.","correct":false,"explanation":"Spending is not determined solely by age, and older customers do not always spend more. Age is useful because buying behaviour changes across different life stages."},{"text":"Customers are grouped into age bands because age determines where customers live.","correct":false,"explanation":"Age does not determine customers’ locations. Age segmentation is useful because people’s buying behaviour, needs and preferences can change as they get older."}]},{"id":"d67c3a3e-3fdf-4545-b570-61f4ec6b5c85","cardType":"basic","points":2,"front":"How does LEGO use age segmentation?","back":"LEGO targets pre-school children with Duplo and teenagers and adults with Technic.","mcqOptions":[{"text":"LEGO targets pre-school children with Duplo and teenagers and adults with Technic.","correct":true,"explanation":"LEGO uses different products to appeal to distinct age groups: Duplo suits pre-school children, while Technic is aimed at teenagers and adults."},{"text":"LEGO targets pre-school children with Technic and teenagers and adults with Duplo.","correct":false,"explanation":"The products have been assigned to the wrong age groups. Duplo is aimed at pre-school children, while Technic is aimed at teenagers and adults."},{"text":"LEGO targets high-income customers with Duplo and low-income customers with Technic.","correct":false,"explanation":"This changes age segmentation into income segmentation. The example concerns different age groups, with Duplo for pre-school children and Technic for teenagers and adults."},{"text":"LEGO targets rural customers with Duplo and urban customers with Technic.","correct":false,"explanation":"This incorrectly applies location segmentation. LEGO’s example uses age, with Duplo aimed at pre-school children and Technic at teenagers and adults."}]},{"id":"ef082de8-1b8d-4cab-8b2a-6ef16c6c3557","cardType":"basic","points":1,"front":"How can a business segment a market by location?","back":"Location segmentation groups customers by country, region, city, or urban and rural area.","mcqOptions":[{"text":"Location segmentation groups customers by country, region, city, or urban and rural area.","correct":true,"explanation":"Location segmentation divides customers according to where they live or shop, using categories such as country, region, city, and urban or rural area."},{"text":"Location segmentation groups customers by age, life stage, occupation, or education.","correct":false,"explanation":"These are demographic or social characteristics rather than locations. Location segmentation uses places such as countries, regions, cities, and urban or rural areas."},{"text":"Location segmentation groups customers by income, spending power, wealth, or budget.","correct":false,"explanation":"These categories describe income segmentation. Location segmentation instead groups customers according to geographical areas where they live or shop."},{"text":"Location segmentation groups customers by gender, family size, personality, or lifestyle.","correct":false,"explanation":"These describe other customer characteristics, not geographical location. Location segmentation uses country, region, city, or urban and rural area."}]},{"id":"f9f9f247-cc23-44c4-b2d6-124cbc5857a8","cardType":"basic","points":2,"front":"How does Tesco adapt stores to different locations?","back":"Tesco uses Express stores in city centres and larger Extra stores where customers arrive by car.","mcqOptions":[{"text":"Tesco uses Express stores in city centres and larger Extra stores where customers arrive by car.","correct":true,"explanation":"Tesco adapts store formats to location and shopping habits: compact Express stores suit city centres, while larger Extra stores suit customers travelling by car."},{"text":"Tesco uses Extra stores in city centres and larger Express stores where customers arrive by car.","correct":false,"explanation":"The store formats are reversed. Express stores are compact and suit city centres, while larger Extra stores are suitable where customers arrive by car."},{"text":"Tesco uses Express stores in rural areas and larger Extra stores in city centres.","correct":false,"explanation":"This reverses the location example. Tesco uses Express stores in city centres and larger Extra stores where car access allows customers to shop in bigger stores."},{"text":"Tesco uses Extra stores in city centres and larger Metro stores where customers arrive by car.","correct":false,"explanation":"This option misidentifies both the format arrangement and the example required. Express stores suit city centres, while larger Extra stores suit car-based locations."}]},{"id":"d9c4554c-da16-45cf-b4c1-7378833f79a1","cardType":"basic","points":1,"front":"How can a business segment a market by income?","back":"Income segmentation groups customers by how much they have to spend.","mcqOptions":[{"text":"Income segmentation groups customers by how much they have to spend.","correct":true,"explanation":"Income segmentation distinguishes customers according to their spending power, helping businesses offer products and prices suited to different budgets."},{"text":"Income segmentation groups customers by where they choose to live.","correct":false,"explanation":"Where customers live is used for location segmentation. Income segmentation groups customers by how much money they have available to spend."},{"text":"Income segmentation groups customers by how old they are.","correct":false,"explanation":"Age is a separate segmentation characteristic. Income segmentation focuses on customers’ spending power, or how much they have to spend."},{"text":"Income segmentation groups customers by whether they are men or women.","correct":false,"explanation":"Men and women are categories used in gender segmentation. Income segmentation groups customers according to how much they have available to spend."}]},{"id":"f5899fba-cb3c-4dc9-b42c-9e6725e5dc67","cardType":"basic","points":3,"front":"Give UK examples of businesses targeting different income segments.","back":"

Aldi targets budget shoppers.
Waitrose targets customers willing to pay more.

","mcqOptions":[{"text":"

Aldi targets budget shoppers.
Waitrose targets customers willing to pay more.

","correct":true,"explanation":"Aldi is positioned to appeal to customers seeking lower prices, while Waitrose is associated with customers willing to pay more for a premium shopping experience."},{"text":"

Aldi targets customers willing to pay more.
Waitrose targets budget shoppers.

","correct":false,"explanation":"The businesses have been matched with the wrong income segments. Aldi targets budget shoppers, whereas Waitrose targets customers willing to pay more."},{"text":"

ASOS targets budget shoppers.
LEGO targets customers willing to pay more.

","correct":false,"explanation":"These businesses are not the required UK examples for different income segments. The examples are Aldi for budget shoppers and Waitrose for customers willing to pay more."},{"text":"

Tesco targets budget shoppers.
Waitrose targets customers in rural areas.

","correct":false,"explanation":"The second statement changes income segmentation into location segmentation, and Tesco is not the specified budget example. Aldi and Waitrose illustrate different income targets."}]},{"id":"4b4436fc-f913-49f7-ae3e-3dff45e1088e","cardType":"basic","points":2,"front":"What is wrong with calling 'luxury cars' a market segment?","back":"A segment must be a specific group of customers, not the product sold to them.","mcqOptions":[{"text":"A segment must be a specific group of customers, not the product sold to them.","correct":true,"explanation":"Market segmentation divides customers into groups with shared characteristics. ‘Luxury cars’ describes a product, whereas a valid segment would be a specific group such as high-income customers."},{"text":"A segment must be a specific product range, not the customers who buy it.","correct":false,"explanation":"This reverses the definition by treating the product as the segment. The correct answer is that a segment must be a specific group of customers, not the product sold to them."},{"text":"A segment must be a specific business department, not the product sold to them.","correct":false,"explanation":"A business department is part of the organisation, not a customer group. The correct answer is that a segment must be a specific group of customers, rather than the product sold."},{"text":"A segment must be a specific advertising method, not the product sold to them.","correct":false,"explanation":"An advertising method explains how customers are reached, not who they are. The correct answer is that a segment must be a specific group of customers, not the product sold."}]},{"id":"816aa346-c53d-43b7-a5fa-b41f774a6052","cardType":"basic","points":2,"front":"How does segmentation reduce wasted promotional spending?","back":"Less wasted promotion results because advertising can be placed where the target group will see it.","mcqOptions":[{"text":"Less wasted promotion results because advertising can be placed where the target group will see it.","correct":true,"explanation":"Segmentation identifies where the target customers are likely to see advertising, so promotional spending is focused on relevant audiences instead of people unlikely to buy."},{"text":"More wasted promotion results because advertising can be placed where the target group will see it.","correct":false,"explanation":"Targeted advertising should reduce, not increase, wasted spending because fewer adverts reach unsuitable customers. The correct answer is that less wasted promotion results from reaching the target group."},{"text":"Less wasted production results because advertising can be placed where the target group will see it.","correct":false,"explanation":"The point concerns promotional expenditure, not production efficiency. The correct answer is that less wasted promotion results because advertising can be placed where the target group will see it."},{"text":"More wasted promotion results because advertising can be placed where all customers will see it.","correct":false,"explanation":"Advertising to everyone increases the chance of paying to reach unsuitable customers. The correct answer is that less wasted promotion results from placing adverts where the target group will see them."}]},{"id":"37df7a04-2c82-4d03-a821-de7d3c69c2cb","cardType":"basic","points":2,"front":"Why can segmentation increase customer loyalty?","back":"Segmentation can increase sales and loyalty because customers feel the product was made for them.","mcqOptions":[{"text":"Segmentation can increase sales and loyalty because customers feel the product was made for them.","correct":true,"explanation":"A product tailored to a clearly identified group is more likely to meet its needs. Customers may therefore feel valued, purchase again and become loyal to the business."},{"text":"Segmentation can increase sales and loyalty because customers feel the product was made for everyone.","correct":false,"explanation":"A product intended for everyone is less likely to match each group closely. The correct answer is that customers may feel loyal because the product was made specifically for them."},{"text":"Segmentation can increase sales and loyalty because customers feel the product was made by competitors.","correct":false,"explanation":"Customers become loyal through perceived relevance and satisfaction, not because competitors made the product. The correct answer is that they feel the product was made for them."},{"text":"Segmentation can increase sales and loyalty because customers feel the product was made without research.","correct":false,"explanation":"Ignoring customer research makes a product less likely to meet needs. The correct answer is that segmentation can build loyalty when customers feel the product was made for them."}]},{"id":"0eb3f6d5-b4d5-4876-ba47-dd1fef82428f","cardType":"basic","points":2,"front":"How can segmentation help a business choose its price?","back":"Segmenting by income can help a business set a price that customers are willing to pay.","mcqOptions":[{"text":"Segmenting by income can help a business set a price that customers are willing to pay.","correct":true,"explanation":"Income affects customers’ ability and willingness to pay. Dividing the market by income helps a business choose a price suitable for the purchasing power of its target segment."},{"text":"Segmenting by weather can help a business set a price that customers are willing to pay.","correct":false,"explanation":"Weather may affect demand for some products, but it does not directly show customers’ ability to pay. The correct answer is segmenting by income, which guides suitable pricing."},{"text":"Segmenting by packaging can help a business set a price that customers are willing to pay.","correct":false,"explanation":"Packaging is a product or marketing decision, not a customer characteristic indicating purchasing power. The correct answer is segmenting by income to match price with customers’ ability to pay."},{"text":"Segmenting by delivery speed can help a business set a price that customers are willing to pay.","correct":false,"explanation":"Delivery speed describes a service feature rather than customers’ income or affordability. The correct answer is segmenting by income, because income helps indicate a suitable price."}]},{"id":"b1e716c6-c1d3-4907-a4f8-3049b0086f47","cardType":"basic","points":2,"front":"How can segmentation create room for small firms?","back":"A small firm can compete by serving one segment properly, such as an independent barber serving local customers.","mcqOptions":[{"text":"A small firm can compete by serving one segment properly, such as an independent barber serving local customers.","correct":true,"explanation":"A small business may lack the resources to serve the whole market. Focusing carefully on one segment allows it to meet that group’s needs effectively and build a position."},{"text":"A small firm can compete by serving every segment equally, such as an independent barber serving local customers.","correct":false,"explanation":"Trying to serve every segment equally can stretch a small firm’s limited resources. The correct answer is that it can compete by serving one segment properly and meeting its needs well."},{"text":"A small firm can compete by ignoring one segment completely, such as an independent barber serving local customers.","correct":false,"explanation":"Ignoring a segment does not create a focused customer base or competitive advantage. The correct answer is that a small firm can compete by serving one segment properly."},{"text":"A small firm can compete by copying every segment’s products, such as an independent barber serving local customers.","correct":false,"explanation":"Copying products across all segments requires resources and does not provide clear focus. The correct answer is that a small firm can compete by serving one segment properly."}]},{"id":"b18b822d-e8d2-45e5-be5e-9c83d26d6fd8","cardType":"basic","points":2,"front":"Why is market segmentation not free?","back":"The limitation is that running several ranges, price points and campaigns costs more than selling one product.","mcqOptions":[{"text":"The limitation is that running several ranges, price points and campaigns costs more than selling one product.","correct":true,"explanation":"Serving several segments usually requires different products, prices and promotional campaigns. These extra activities increase a business’s costs compared with offering one product to a broad market."},{"text":"The limitation is that running several ranges, price points and campaigns costs less than selling one product.","correct":false,"explanation":"Multiple ranges and campaigns normally require additional resources, so they increase costs rather than reduce them. The correct answer is that this approach costs more than selling one product."},{"text":"The limitation is that running several ranges, price points and campaigns takes less time than selling one product.","correct":false,"explanation":"Managing multiple products, prices and campaigns adds complexity and usually takes more time. The correct answer is that running several ranges and campaigns costs more than selling one product."},{"text":"The limitation is that running several ranges, price points and campaigns needs fewer staff than selling one product.","correct":false,"explanation":"Different products and campaigns can require extra planning and staffing. The correct answer is that serving several segments costs more than selling one product."}]},{"id":"74a2e608-41fd-4093-bb0b-eb2a390b871a","cardType":"cloze","points":null,"front":"Businesses first [ ] the market into groups, then choose which groups to target.","back":"Businesses first divide the market into groups, then choose which groups to target.","mcqOptions":[{"text":"divide","correct":true,"explanation":"Market segmentation begins by dividing the market into groups with shared characteristics. The business can then assess those groups and choose which ones to target."},{"text":"advertise","correct":false,"explanation":"Advertising happens after a business has identified its target group; it does not create the customer groups. The correct term is ‘divide’, because segmentation divides the market into groups."},{"text":"combine","correct":false,"explanation":"Combining customers would make the market less differentiated, which is the opposite of segmentation. The correct term is ‘divide’, because businesses split the market into groups before targeting them."},{"text":"ignore","correct":false,"explanation":"Ignoring the market provides no basis for selecting target customers. The correct term is ‘divide’, because businesses first divide the market into groups before choosing which groups to target."}]},{"id":"ca7132e2-45f8-48b4-9830-ad88d7fc4ebd","cardType":"cloze","points":null,"front":"A product designed for one group may satisfy it better than a [ ] designed for everyone.","back":"A product designed for one group may satisfy it better than a compromise designed for everyone.","mcqOptions":[{"text":"compromise","correct":true,"explanation":"A product designed for everyone may need to balance competing needs, making it a compromise. A product aimed at one group can focus more precisely on that group’s requirements."},{"text":"competitor","correct":false,"explanation":"A competitor is another business or product offering, not a product designed to balance the needs of everyone. The correct term is ‘compromise’, describing a less specialised product."},{"text":"specialist","correct":false,"explanation":"A specialist product is designed for a particular group, so it would not provide the intended contrast with a product designed for one group. The correct term is ‘compromise’."},{"text":"discount","correct":false,"explanation":"A discount is a reduction in price, not a product designed to meet broad and competing customer needs. The correct term is ‘compromise’, because mass-market products often balance different preferences."}]},{"id":"313bc91b-b17a-4210-9d77-a3012fcf3f79","cardType":"cloze","points":null,"front":"Premium walking boots sold in Lake District towns segment by income and [ ].","back":"Premium walking boots sold in Lake District towns segment by income and location.","mcqOptions":[{"text":"location","correct":true,"explanation":"Lake District towns identify where customers are based, so this is geographic segmentation by location. Income is the second characteristic, producing segmentation by income and location."},{"text":"gender","correct":false,"explanation":"Gender is a demographic characteristic, but the example identifies Lake District towns as the geographic characteristic. The correct term is ‘location’, paired with income segmentation."},{"text":"age","correct":false,"explanation":"Age is demographic segmentation and is not indicated by the reference to Lake District towns. The correct term is ‘location’, because towns identify where the target customers are."},{"text":"occupation","correct":false,"explanation":"Occupation describes customers’ jobs, not the places where they live or shop. The correct term is ‘location’, since Lake District towns provide geographic information."}]},{"id":"6b6b1547-5b38-48f0-acb4-d7f9a37b0514","cardType":"cloze","points":null,"front":"Tesco Express stores commonly offer meal deals and sandwiches for city-centre customers travelling on [ ].","back":"Tesco Express stores commonly offer meal deals and sandwiches for city-centre customers travelling on foot.","mcqOptions":[{"text":"foot","correct":true,"explanation":"City-centre customers travelling on foot need convenient food that can be bought and eaten quickly. The wording therefore identifies the target customers’ travel method as travelling on foot."},{"text":"horseback","correct":false,"explanation":"Horseback travel does not fit the typical city-centre convenience-store customer described. The correct term is ‘foot’, because the meal deals target customers walking through the city centre."},{"text":"railway","correct":false,"explanation":"A railway is a transport system rather than the travel method expressed in the sentence. The correct term is ‘foot’, referring to city-centre customers walking to or past the store."},{"text":"bicycle","correct":false,"explanation":"Cycling is a possible travel method, but it is not the term used in this example of city-centre customers buying convenient food. The correct term is ‘foot’."}]},{"id":"84f228f6-8d39-48fb-b603-ae967b6c41c9","cardType":"cloze","points":null,"front":"A business can target customers aged over 50 using [ ] segmentation.","back":"A business can target customers aged over 50 using age segmentation.","mcqOptions":[{"text":"age","correct":true,"explanation":"Age segmentation divides customers according to their age. Customers aged over 50 form an age-based group, allowing the business to tailor products and promotion to their likely needs."},{"text":"income","correct":false,"explanation":"Income segmentation groups customers by how much they earn, not how old they are. The correct term is ‘age’, because over-50 customers are identified by their age."},{"text":"location","correct":false,"explanation":"Location segmentation identifies where customers live or shop, whereas ‘over 50’ identifies their age. The correct term is ‘age’ segmentation."},{"text":"gender","correct":false,"explanation":"Gender segmentation groups customers by gender, which is not stated in the example. The correct term is ‘age’, because the target group is defined as customers over 50."}]}]}],"examCountdown":{"examDate":"2027-05-12","paperLabel":"Paper 1"},"heading":"5.2.1 Types of segmentation","title":"5.2.1 Types of segmentation Flashcards","topbar":{"backHref":"/gcse/business/aqa/flashcards"},"topicSidebar":"$L36"}]}],"topicId":"01ae45d2-fa21-4867-9a2d-ac2faad9c047","walled":"$L37"}],"$L38","$L39"]