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now.","correct":true,"explanation":"Sales promotion uses a temporary incentive, such as a discount or competition, to encourage customers to purchase immediately rather than later."},{"text":"A long-term advertising campaign designed to improve a business’s reputation.","correct":false,"explanation":"This describes advertising or image-building rather than sales promotion. Sales promotion is a short-term incentive added to encourage customers to buy now."},{"text":"A permanent price increase used to make a product seem more exclusive.","correct":false,"explanation":"A permanent price increase is a pricing decision, not a sales promotion. Sales promotion uses a short-term incentive to encourage immediate purchases."},{"text":"A customer service policy designed to increase loyalty after a purchase.","correct":false,"explanation":"Customer service may support loyalty, but it is not sales promotion. Sales promotion adds a short-term incentive to a product to encourage an immediate purchase."}]},{"id":"436c1a22-7156-4324-ad2f-4a37e1aff9df","cardType":"basic","points":1,"front":"Name six sales promotion techniques.","back":"

Point-of-sale displays
Two-for-one offers
Free gifts
Samples
Coupons and money off
Competitions

","mcqOptions":[{"text":"

Point-of-sale displays
Two-for-one offers
Free gifts
Samples
Coupons and money off
Competitions

","correct":true,"explanation":"These are six standard sales promotion techniques: displays, multi-buy offers, gifts, samples, coupons or discounts, and competitions."},{"text":"

Television adverts
Press releases
Free gifts
Samples
Market research
Competitions

","correct":false,"explanation":"Television adverts, press releases and market research are not all sales promotion techniques. The correct list includes point-of-sale displays, two-for-one offers and coupons and money off."},{"text":"

Point-of-sale displays
Higher prices
Free gifts
Personal selling
Coupons and money off
Sponsorship

","correct":false,"explanation":"Higher prices, personal selling and sponsorship are different marketing activities. Sales promotion techniques include two-for-one offers, samples and competitions alongside displays, gifts and coupons."},{"text":"

Public relations
Two-for-one offers
Free gifts
Product placement
Coupons and money off
Social media

","correct":false,"explanation":"Public relations, product placement and social media are broader promotional methods, not the specified sales promotion techniques. The correct list includes samples, point-of-sale displays and competitions."}]},{"id":"921afe63-9690-464c-a7a4-b5f6b4573049","cardType":"basic","points":2,"front":"Why can a point-of-sale display increase sales?","back":"It catches shoppers inside the shop and prompts an unplanned purchase.","mcqOptions":[{"text":"It catches shoppers inside the shop and prompts an unplanned purchase.","correct":true,"explanation":"A point-of-sale display attracts attention while customers are already shopping, prompting an unplanned purchase that may not otherwise have happened."},{"text":"It reaches customers at home and prompts a planned purchase.","correct":false,"explanation":"This confuses in-store promotion with advertising. A point-of-sale display catches shoppers inside the shop and encourages an unplanned purchase."},{"text":"It lowers production costs and prompts a repeat purchase.","correct":false,"explanation":"A display does not lower production costs or directly create repeat purchases. Its immediate effect is catching shoppers in-store and prompting an unplanned purchase."},{"text":"It improves product quality and prompts a bulk purchase.","correct":false,"explanation":"A display does not improve product quality or necessarily encourage bulk buying. It increases sales by catching shoppers in the shop and prompting an unplanned purchase."}]},{"id":"7ad0c309-49ef-4a4a-8975-3f08fca8d668","cardType":"basic","points":2,"front":"How can two-for-one offers increase sales volume?","back":"Two-for-one offers shift stock quickly and encourage customers to fill their cupboard with the brand.","mcqOptions":[{"text":"Two-for-one offers shift stock quickly and encourage customers to fill their cupboard with the brand.","correct":true,"explanation":"Customers receive two products for the price of one, so stock moves quickly and they may buy enough to fill their cupboard, increasing sales volume."},{"text":"Two-for-one offers raise the price per item and encourage customers to compare brands.","correct":false,"explanation":"The offer does not raise the price per item; it reduces the effective price. It shifts stock quickly and encourages customers to fill their cupboard with the brand."},{"text":"Two-for-one offers slow stock movement and encourage customers to buy from competitors.","correct":false,"explanation":"A two-for-one offer is intended to accelerate stock movement and attract customers to the brand. It does not normally encourage customers to switch to competitors."},{"text":"Two-for-one offers reduce the number of products sold and encourage customers to wait for adverts.","correct":false,"explanation":"Giving two products for one price is designed to increase the number of units sold quickly. The correct explanation is that customers may fill their cupboard with the brand."}]},{"id":"c4096035-eb40-47da-a5cc-a8b89f4504da","cardType":"basic","points":2,"front":"What is one drawback of two-for-one offers?","back":"Giving products away is expensive, and customers who buy two may not need more for a fortnight.","mcqOptions":[{"text":"Giving products away is expensive, and customers who buy two may not need more for a fortnight.","correct":true,"explanation":"The business bears the cost of the extra product, while customers may not buy again soon because they already have enough stock, reducing future sales."},{"text":"Giving products away improves profit, and customers who buy two will always return the next day.","correct":false,"explanation":"The extra product costs the business money and may delay the next purchase. A two-for-one offer cannot guarantee that customers will return immediately."},{"text":"Giving products away makes the product seem exclusive, and customers who buy two may demand a higher price.","correct":false,"explanation":"Giving away an extra product usually makes it less exclusive and does not make customers demand a higher price. The cost and delayed repeat purchases are the drawbacks."},{"text":"Giving products away reduces packaging costs, and customers who buy two may need more later that day.","correct":false,"explanation":"The business still incurs product and packaging costs, while customers who buy two may not need more for some time. The promotion can therefore be expensive."}]},{"id":"5c5f7dff-50f2-4021-a850-3f85286e02bc","cardType":"basic","points":2,"front":"Why might a business use a free gift instead of reducing its price?","back":"A free gift adds value without cutting the product's price, protecting the price paid by the customer.","mcqOptions":[{"text":"A free gift adds value without cutting the product's price, protecting the price paid by the customer.","correct":true,"explanation":"The customer receives an additional item, so the offer adds value while the main product keeps its normal price, protecting the price paid and perceived value."},{"text":"A free gift reduces production costs by removing the need to package the main product.","correct":false,"explanation":"A free gift does not remove the main product’s packaging or reduce production costs. It adds value while allowing the business to keep the product’s price unchanged."},{"text":"A free gift raises the product's price, increasing the amount paid by every customer.","correct":false,"explanation":"The purpose is to add value without cutting or necessarily raising the main product’s price. The customer continues to pay the established price."},{"text":"A free gift replaces advertising, guaranteeing that customers will buy repeatedly.","correct":false,"explanation":"A free gift is a sales promotion and cannot guarantee repeat purchases or replace all advertising. Its advantage is adding value without reducing the product’s price."}]},{"id":"95951357-b55d-4ad2-885f-ce7f33e59d04","cardType":"basic","points":2,"front":"Why do free gifts increase a business's costs?","back":"The gift must be bought and packed, raising the cost of every unit sold.","mcqOptions":[{"text":"The gift must be bought and packed, raising the cost of every unit sold.","correct":true,"explanation":"The business must purchase the gift and include it with the product, creating an additional cost for each promotional unit sold."},{"text":"The gift must be advertised and discounted, reducing the cost of every unit sold.","correct":false,"explanation":"The gift itself must be bought and packed, which adds to unit costs. A reduction in cost is not the reason free gifts increase expenses."},{"text":"The gift must be designed and returned, lowering the cost of every unit sold.","correct":false,"explanation":"The relevant costs are purchasing and packing the gift, not returning it. These extra activities raise rather than lower the cost of each unit."},{"text":"The gift must be displayed and insured, raising the profit on every unit sold.","correct":false,"explanation":"Although display or insurance might sometimes create costs, the key reason is that the gift is bought and packed. This raises costs rather than automatically increasing profit."}]},{"id":"c81896fe-8420-4156-85c9-86334f9e564b","cardType":"basic","points":2,"front":"Why are samples suitable for a product launch?","back":"A sample removes the risk of trying something new, making it useful when launching a product.","mcqOptions":[{"text":"A sample removes the risk of trying something new, making it useful when launching a product.","correct":true,"explanation":"A sample lets customers try an unfamiliar product without paying for the full item, reducing perceived risk and encouraging trial during a launch."},{"text":"A sample guarantees customers will repurchase, making it useful when ending a product.","correct":false,"explanation":"A sample encourages trial but cannot guarantee repurchase. It is particularly useful for launching a product because it reduces the risk of trying something new."},{"text":"A sample increases the product's price, making it useful when targeting loyal customers.","correct":false,"explanation":"A sample does not increase the product’s price. It reduces the risk of trial, which makes it useful when introducing a new product to potential customers."},{"text":"A sample hides poor quality, making it useful when reducing production.","correct":false,"explanation":"A sample gives customers direct experience rather than hiding quality. Its launch benefit is removing the risk of trying a new product."}]},{"id":"2f4dfac2-0143-482e-9e1a-c89b0a72c8ed","cardType":"basic","points":2,"front":"What is a drawback of giving out free samples?","back":"The business gives away products to people who may never return, making the cost per customer gained high.","mcqOptions":[{"text":"The business gives away products to people who may never return, making the cost per customer gained high.","correct":true,"explanation":"Some recipients take the free product but never become paying customers, so the cost of many samples is spread across relatively few new customers."},{"text":"The business sells products to people who always return, making the cost per customer gained low.","correct":false,"explanation":"Not every sample recipient becomes a customer. When many people do not return, the cost of samples is spread over fewer customers, making the cost per customer gained high."},{"text":"The business gives away products to loyal customers, making the profit per customer gained high.","correct":false,"explanation":"Samples may reach people who never return, creating a high cost per customer gained. They do not automatically produce high profit from loyal customers."},{"text":"The business charges for products to new customers, making the cost per customer gained low.","correct":false,"explanation":"Free samples are given away, so the business pays the product cost without guaranteed revenue. Non-returning recipients can make the cost per customer gained high."}]},{"id":"979fb2a1-0a59-4595-8b3c-cad270954f3d","cardType":"basic","points":1,"front":"What information can a business gain from redeemed coupons?","back":"Coupons reduce the price for users and show the business exactly how many customers responded.","mcqOptions":[{"text":"Coupons reduce the price for users and show the business exactly how many customers responded.","correct":true,"explanation":"Each redeemed coupon records a response to the promotion, allowing the business to measure participation while users receive a price reduction."},{"text":"Coupons increase the price for users and show the business exactly how many customers saw the advert.","correct":false,"explanation":"Coupons reduce the price for users and measure redemptions, not everyone who saw an advert. The business can identify exactly how many customers responded."},{"text":"Coupons remove the need for discounts and show the business exactly how many products were manufactured.","correct":false,"explanation":"A coupon is itself a price reduction and does not measure production totals. Redeemed coupons show how many customers responded to the offer."},{"text":"Coupons reduce the price for all customers and show the business exactly how many customers disliked the product.","correct":false,"explanation":"Only customers using the coupons receive the reduction, and redemption does not show who disliked the product. It shows exactly how many customers responded."}]},{"id":"8c2dfc74-8c46-478f-afe3-c1d30d501e97","cardType":"basic","points":2,"front":"Why can coupons and money-off offers reduce profit?","back":"Every redeemed coupon comes directly off the profit on that sale.","mcqOptions":[{"text":"Every redeemed coupon comes directly off the profit on that sale.","correct":true,"explanation":"The discount reduces the revenue received while the product’s costs may remain unchanged, so each redeemed coupon reduces the profit made on that sale."},{"text":"Every redeemed coupon comes directly off the production cost of that sale.","correct":false,"explanation":"A coupon normally reduces the selling price, not the cost of producing the item. Therefore it comes directly off the profit earned on that sale."},{"text":"Every redeemed coupon is added directly to the profit on that sale.","correct":false,"explanation":"The customer pays less when redeeming a coupon, so the business receives less revenue. This reduces, rather than increases, the profit on the sale."},{"text":"Every redeemed coupon comes directly off the number of customers for that sale.","correct":false,"explanation":"A coupon changes the price paid, not the number of customers. Because revenue falls while costs may not, it reduces the profit on that sale."}]},{"id":"3241110d-3048-4156-9a69-7dd9b7d36bd5","cardType":"basic","points":2,"front":"How can competitions increase sales?","back":"Competitions create interest and encourage customers to buy a pack to enter.","mcqOptions":[{"text":"Competitions create interest and encourage customers to buy a pack to enter.","correct":true,"explanation":"The chance of winning creates interest, and requiring a purchase or entry code encourages customers to buy a pack, increasing sales."},{"text":"Competitions create confusion and encourage customers to return a pack to enter.","correct":false,"explanation":"Competitions are intended to create interest and encourage purchases, not returns. Customers may need to buy a pack in order to enter."},{"text":"Competitions create loyalty and encourage customers to avoid a pack to enter.","correct":false,"explanation":"Avoiding the product would not increase sales. The competition creates interest and encourages customers to buy a pack to enter."},{"text":"Competitions create complaints and encourage customers to borrow a pack to enter.","correct":false,"explanation":"Borrowing a pack does not generate a sale for the business. The promotional mechanism is creating interest and encouraging customers to buy a pack to enter."}]},{"id":"8bdff5c4-6d6a-4299-9005-000c344f2ece","cardType":"basic","points":2,"front":"Why is sales promotion unsuitable when a business needs to improve its image?","back":"Sales promotion increases sales in the short term, so it does not change how customers see the business over time.","mcqOptions":[{"text":"Sales promotion increases sales in the short term, so it does not change how customers see the business over time.","correct":true,"explanation":"Sales promotion mainly encourages immediate purchases. It is unsuitable for changing a business’s long-term image because temporary incentives do not necessarily alter customer perceptions."},{"text":"Sales promotion increases sales in the long term, so it permanently changes how customers see the business over time.","correct":false,"explanation":"Sales promotion is designed for short-term sales increases and does not necessarily build a long-term image. Public relations is more suitable for influencing reputation."},{"text":"Sales promotion reduces sales in the short term, so it immediately changes how customers see the business over time.","correct":false,"explanation":"Sales promotion aims to increase short-term sales. Its limitation for image improvement is that a temporary incentive does not necessarily change long-term customer perceptions."},{"text":"Sales promotion increases sales in the short term, so it guarantees how customers see the business over time.","correct":false,"explanation":"Although sales promotion can increase short-term sales, it cannot guarantee a lasting change in customer perceptions. Image improvement requires longer-term reputation-building."}]},{"id":"b900c9d4-1320-47ce-ae9b-4de035ec2f2e","cardType":"basic","points":2,"front":"What is one drawback of public relations?","back":"The business gives up control: the story may not run, and bad news can spread through the same channels.","mcqOptions":[{"text":"The business gives up control: the story may not run, and bad news can spread through the same channels.","correct":true,"explanation":"Public relations depends on independent media decisions, so coverage is not guaranteed. The same publicity channels can also spread negative information about the business."},{"text":"The business keeps complete control: the story must run, and good news can spread through the same channels.","correct":false,"explanation":"A business cannot guarantee that independent media will publish its story. Public relations also carries the risk that bad news, rather than good news, will spread."},{"text":"The business gives up control: the story must run, and bad news can be removed from the same channels.","correct":false,"explanation":"Public relations gives up control because the story may not run, and negative coverage cannot necessarily be removed. Bad news can spread through the same channels."},{"text":"The business keeps complete control: the story may not run, and bad news can spread only through paid adverts.","correct":false,"explanation":"Public relations does not provide complete control, and negative news can spread through the media channels used for coverage. Paid advertising is a different form of promotion."}]},{"id":"519d0e8b-a153-462d-a329-932732dcaae2","cardType":"basic","points":2,"front":"Why may customers trust public relations coverage more than an advert?","back":"Coverage is often believed more because it comes through a newspaper or news programme rather than directly from the business.","mcqOptions":[{"text":"Coverage is often believed more because it comes through a newspaper or news programme rather than directly from the business.","correct":true,"explanation":"Customers may see independent media coverage as more credible than a message paid for and controlled by the business itself, so they are more likely to believe it."},{"text":"Coverage is often believed less because it comes through a newspaper or news programme rather than directly from the business.","correct":false,"explanation":"Media coverage may be trusted more because it appears independent. The correct explanation is that customers often believe it more than direct business advertising."},{"text":"Coverage is often ignored completely because it comes through a newspaper or news programme rather than directly from the business.","correct":false,"explanation":"Customers do not necessarily ignore news coverage. Its independent appearance can make it more credible and more believable than an advert from the business."},{"text":"Coverage is often paid for directly because it comes through a newspaper or news programme rather than directly from the business.","correct":false,"explanation":"Paid-for space is characteristic of advertising. Public relations coverage may be believed more because it comes through media channels rather than directly from the business."}]},{"id":"8bf460a5-d8b9-4fcf-b959-a1e661f86733","cardType":"basic","points":3,"front":"How does public relations differ from advertising?","back":"Public relations earns favourable coverage, whereas advertising buys space for a message.","mcqOptions":[{"text":"Public relations earns favourable coverage, whereas advertising buys space for a message.","correct":true,"explanation":"Public relations seeks media coverage and reputation benefits, while advertising involves paying for space or time to communicate a controlled message."},{"text":"Public relations buys space for a message, whereas advertising earns favourable coverage.","correct":false,"explanation":"This reverses the two methods. Advertising buys space for a message, whereas public relations aims to earn favourable media coverage."},{"text":"Public relations reduces prices, whereas advertising gives away samples for a message.","correct":false,"explanation":"Reducing prices and giving samples are sales promotion techniques, not the defining difference between public relations and advertising. Public relations earns coverage and advertising buys space."},{"text":"Public relations sells products directly, whereas advertising manages customer complaints.","correct":false,"explanation":"Direct selling and complaint management are different business activities. Public relations earns favourable coverage, while advertising pays for space to deliver a message."}]},{"id":"1db05691-b5b6-4b94-af10-edb4ceeff442","cardType":"basic","points":2,"front":"What exposure can sponsorship provide?","back":"Sponsorship gives a business repeated exposure to a large audience watching willingly.","mcqOptions":[{"text":"Sponsorship gives a business repeated exposure to a large audience watching willingly.","correct":true,"explanation":"Sponsorship places the business before a substantial audience repeatedly, often while that audience is actively engaged with an event, team or programme."},{"text":"Sponsorship gives a business one-off exposure to a small audience watching unwillingly.","correct":false,"explanation":"This reverses the usual benefit: sponsorship normally creates repeated contact with a large, willingly engaged audience, rather than a single exposure to reluctant viewers."},{"text":"Sponsorship gives a business private exposure to a target audience buying immediately.","correct":false,"explanation":"Sponsorship is generally visible to a broad public audience and does not guarantee immediate purchases. Its main exposure benefit is repeated awareness-building."},{"text":"Sponsorship gives a business hidden exposure to an audience avoiding the event.","correct":false,"explanation":"The sponsored name or logo is intended to be seen by people watching or attending. Avoiding the event would prevent the repeated public exposure sponsorship provides."}]},{"id":"7e34aff8-da19-4ff5-b263-c233ae112ff4","cardType":"basic","points":2,"front":"What image-related benefit can sponsorship provide?","back":"The business borrows the image of the team, event, programme or person it sponsors.","mcqOptions":[{"text":"The business borrows the image of the team, event, programme or person it sponsors.","correct":true,"explanation":"Associating with a respected or popular sponsor can transfer some of its public image to the business, helping shape how customers perceive the brand."},{"text":"The business borrows the location of the team, event, programme or person it sponsors.","correct":false,"explanation":"Sponsorship creates an association with the sponsor's public reputation or image, not ownership or use of its physical location."},{"text":"The business borrows the income of the team, event, programme or person it sponsors.","correct":false,"explanation":"Payments usually flow from the business to the sponsored party. The benefit is an association with its image, not access to its income."},{"text":"The business borrows the employees of the team, event, programme or person it sponsors.","correct":false,"explanation":"Sponsorship does not normally provide the sponsored organisation's workers. The relevant marketing benefit is borrowing the public image associated with it."}]},{"id":"50d3f9d6-b5ed-484a-860c-1d05f1d93a4e","cardType":"basic","points":2,"front":"What reputational risk does sponsorship create?","back":"A scandal or poor performance involving the sponsored team or person can damage the sponsor's reputation.","mcqOptions":[{"text":"A scandal or poor performance involving the sponsored team or person can damage the sponsor's reputation.","correct":true,"explanation":"The sponsor becomes publicly associated with the team or person, so scandal or disappointing conduct can transfer negative perceptions to the sponsoring business."},{"text":"A scandal or poor performance involving the sponsored team or person can increase the sponsor's reputation.","correct":false,"explanation":"Negative publicity usually creates reputational harm, especially when customers connect the sponsor closely with the team or person involved."},{"text":"A scandal or poor performance involving the sponsored team or person can reduce the sponsor's production costs.","correct":false,"explanation":"Reputational problems concern public trust and brand perception, not the direct cost of producing goods or services."},{"text":"A scandal or poor performance involving the sponsored team or person can guarantee the sponsor's sales growth.","correct":false,"explanation":"Bad publicity can discourage customers and weaken the brand. Sponsorship never guarantees sales growth, particularly when the association becomes negative."}]},{"id":"81185b29-fcaa-4e8c-91dc-6ae4ffeb856d","cardType":"basic","points":3,"front":"What three routes can social media promotion use?","back":"Social media promotion uses platforms to promote a business through its own posts, paid partners and shared customer content.","mcqOptions":[{"text":"Social media promotion uses platforms to promote a business through its own posts, paid partners and shared customer content.","correct":true,"explanation":"The three routes are publishing through the business's own channels, paying partners such as influencers, and encouraging or benefiting from customer content being shared."},{"text":"Social media promotion uses platforms to promote a business through television adverts, newspaper features and direct mail.","correct":false,"explanation":"These are traditional promotional routes rather than the three social media routes. Social promotion uses own posts, paid partners and shared customer content."},{"text":"Social media promotion uses platforms to promote a business through price cuts, free samples and loyalty cards.","correct":false,"explanation":"These are sales promotion techniques. They may be advertised online, but they are not the three routes for using social media promotion."},{"text":"Social media promotion uses platforms to promote a business through press releases, sponsorships and shop displays.","correct":false,"explanation":"These methods belong mainly to public relations, sponsorship or point-of-sale promotion. Social media promotion is categorised by its own posts, paid partners and shared content."}]},{"id":"e13ff6d5-e1f2-4703-9ac6-6c3d13eb249c","cardType":"basic","points":3,"front":"Compare the three main routes of social media promotion.","back":"

Own channels: free to publish, but require staff time and constant updates.
Influencers: borrow audience trust, but recommendations must be declared.
Shared content: spreads at no extra cost, but is not guaranteed to spread.

","mcqOptions":[{"text":"

Own channels: free to publish, but require staff time and constant updates.
Influencers: borrow audience trust, but recommendations must be declared.
Shared content: spreads at no extra cost, but is not guaranteed to spread.

","correct":true,"explanation":"Own channels reduce media costs but need ongoing work; influencers provide trusted reach but require disclosure; shared content is cheap yet unpredictable."},{"text":"

Own channels: expensive to publish, but require no staff time or updates.
Influencers: create audience distrust, and recommendations need not be declared.
Shared content: always spreads widely, but involves a large extra cost.

","correct":false,"explanation":"This reverses all three trade-offs. Own channels are usually cheap but labour-intensive, influencer recommendations require disclosure, and shared content is free but not guaranteed."},{"text":"

Own channels: free to publish, but require no planning or regular attention.
Influencers: borrow audience trust, but businesses cannot use paid recommendations.
Shared content: spreads at no extra cost, and businesses can guarantee its reach.

","correct":false,"explanation":"The tempting errors are underestimating the work involved, denying paid influencer partnerships, and assuming viral reach can be guaranteed. None reflects the actual comparison."},{"text":"

Own channels: require payment to publish, but need constant updates.
Influencers: borrow audience trust, but recommendations must remain undisclosed.
Shared content: requires extra payment, but is guaranteed to spread.

","correct":false,"explanation":"This confuses the cost and control of each route. Own posts are free to publish, influencer promotions must be declared, and customer sharing has no guaranteed reach."}]},{"id":"78980075-2182-474a-91be-823744582245","cardType":"cloze","points":null,"front":"Sales promotion is a [ ] designed to encourage customers to buy a product now.","back":"Sales promotion is a short-term incentive designed to encourage customers to buy a product now.","mcqOptions":[{"text":"short-term incentive","correct":true,"explanation":"Sales promotion is designed to produce an immediate or near-immediate buying response, using temporary incentives such as discounts, coupons or multi-buy offers."},{"text":"long-term incentive","correct":false,"explanation":"The key feature is a temporary stimulus for immediate buying. A long-term incentive describes an ongoing strategy, not the short time frame of sales promotion."},{"text":"permanent incentive","correct":false,"explanation":"Sales promotions are time-limited and are intended to prompt action now. Making the incentive permanent removes this defining short-term characteristic."},{"text":"production incentive","correct":false,"explanation":"Production incentives motivate employees or suppliers to make goods. Sales promotion instead targets customers and encourages them to purchase promptly."}]},{"id":"bba7cabf-d4d4-4382-9f0b-038c714102df","cardType":"cloze","points":null,"front":"Sales promotion is a short-term incentive designed to encourage customers to buy a product [ ].","back":"Sales promotion is a short-term incentive designed to encourage customers to buy a product now.","mcqOptions":[{"text":"now","correct":true,"explanation":"Sales promotion aims to bring forward the customer's purchase decision by offering a temporary reason to buy immediately rather than delaying."},{"text":"later","correct":false,"explanation":"Waiting is the opposite of the intended response. Sales promotion uses a temporary incentive to make customers buy immediately."},{"text":"occasionally","correct":false,"explanation":"The objective is not simply irregular purchasing. It is to influence the timing of the decision so the customer buys immediately."},{"text":"eventually","correct":false,"explanation":"Eventually suggests no immediate response is required. Sales promotion is specifically used to encourage a purchase at the present time."}]},{"id":"275c2047-c10e-41a2-97a5-e998cce74cda","cardType":"cloze","points":null,"front":"A point-of-sale display is placed inside a shop to encourage an [ ].","back":"A point-of-sale display is placed inside a shop to encourage an unplanned purchase.","mcqOptions":[{"text":"unplanned purchase","correct":true,"explanation":"A point-of-sale display catches attention inside the shop and can persuade a customer to buy an item they had not intended to purchase."},{"text":"planned purchase","correct":false,"explanation":"A planned purchase has already been decided before entering or reaching the display. Point-of-sale promotion mainly encourages additional, unplanned buying."},{"text":"wholesale purchase","correct":false,"explanation":"Wholesale purchasing concerns buying in bulk, usually for resale or business use. A shop display targets ordinary retail customers at the point of purchase."},{"text":"export purchase","correct":false,"explanation":"Export purchasing involves buying goods for sale in another country. A point-of-sale display is intended to influence an immediate retail decision in the shop."}]},{"id":"d4b79877-597d-496e-b351-45b7e6cc9188","cardType":"cloze","points":null,"front":"Repeated two-for-one offers can train customers to wait for the offer, making the product seem worth only its [ ].","back":"Repeated two-for-one offers can train customers to wait for the offer, making the product seem worth only its offer price.","mcqOptions":[{"text":"offer price","correct":true,"explanation":"Frequent two-for-one deals can reset customers' reference price, making them judge the product's normal value against the discounted amount instead."},{"text":"production cost","correct":false,"explanation":"Customers usually do not know the firm's production cost. Repeated offers affect perceived value by making the discounted offer price seem normal."},{"text":"maximum price","correct":false,"explanation":"The issue is not that customers see the product as worth its highest possible price. Frequent discounts can make them accept only the lower offer price."},{"text":"competitor's price","correct":false,"explanation":"Although competitors can affect price expectations, this example specifically concerns customers becoming conditioned to the business's repeated discounted offer price."}]},{"id":"0d27686b-e28d-48a7-9c7b-be41f5211d42","cardType":"cloze","points":null,"front":"Public relations earns favourable coverage without paying for [ ].","back":"Public relations earns favourable coverage without paying for advertising space.","mcqOptions":[{"text":"advertising space","correct":true,"explanation":"Public relations seeks favourable media coverage or public attention without directly purchasing the advertising space that a paid advert would require."},{"text":"production equipment","correct":false,"explanation":"Production equipment is used to manufacture goods and is unrelated to the media cost avoided through public relations."},{"text":"customer feedback","correct":false,"explanation":"PR may generate feedback, but the specific saving comes from gaining coverage without buying advertising space."},{"text":"sales commission","correct":false,"explanation":"A sales commission rewards someone for making a sale. Public relations concerns gaining favourable coverage without paying for advertising placement."}]},{"id":"b37f6689-d58c-4fdb-aef5-82346e2f998e","cardType":"cloze","points":null,"front":"Sponsorship associates a business's name with a team, event, programme or [ ].","back":"Sponsorship associates a business's name with a team, event, programme or person.","mcqOptions":[{"text":"person","correct":true,"explanation":"Sponsorship can link a business with a team, event, programme or individual, allowing the business to benefit from that person's public profile and image."},{"text":"supplier","correct":false,"explanation":"A supplier provides inputs or stock to a business. Sponsorship identifies the public entity being associated with, such as a person, team or event."},{"text":"warehouse","correct":false,"explanation":"A warehouse is a storage location, not normally a public figure or attraction whose image sponsorship can borrow."},{"text":"competitor","correct":false,"explanation":"Sponsorship is an association with a selected public person, team, event or programme, not automatically with a rival business."}]},{"id":"4fecf763-9414-4b3a-8298-f5f14f43a59e","cardType":"cloze","points":null,"front":"Social media suits businesses with a small budget and a [ ], but older or offline customers may require press, radio or leaflets.","back":"Social media suits businesses with a small budget and a young audience, but older or offline customers may require press, radio or leaflets.","mcqOptions":[{"text":"young audience","correct":true,"explanation":"Social media is especially useful for reaching younger customers who use these platforms regularly, while older or offline groups may be better reached through traditional media."},{"text":"retired workforce","correct":false,"explanation":"This group is less likely to be reached efficiently through social media alone. Press, radio or leaflets may be more suitable for older audiences."},{"text":"local supplier","correct":false,"explanation":"A supplier is a business relationship rather than a customer audience. The relevant advantage concerns reaching young customers through social platforms."},{"text":"luxury product","correct":false,"explanation":"Product price or positioning does not define the audience suited to social media. The contrast is between younger online users and older or offline customers."}]}]}],"examCountdown":{"examDate":"2027-05-12","paperLabel":"Paper 1"},"heading":"5.4.6b Sales promotion, PR, sponsorship and social media","title":"5.4.6b Sales promotion, PR, sponsorship and social media Flashcards","topbar":{"backHref":"/gcse/business/aqa/flashcards"},"topicSidebar":"$L38"}]}],"topicId":"7a9a000a-d691-46dd-88a7-90f3e4b51e6a","walled":"$L39"}],"$L3a","$L3b"]