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5.4.6b Sales promotion, PR, sponsorship and social media

What is sales promotion?

A

A permanent price increase used to make a product seem more exclusive.

B

A customer service policy designed to increase loyalty after a purchase.

C

A long-term advertising campaign designed to improve a business’s reputation.

D

A short-term incentive added to a product to encourage customers to buy it now.

5.4.6b Sales promotion, PR, sponsorship and social media Flashcards

  1. GCSE
  2. /Business
  3. /5.4.6b Sales promotion, PR, sponsorship and social media

28 flashcards on AQA GCSE Business 5.4.6b Sales promotion, PR, sponsorship and social media: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.