It tells the business what is happening and how much of it.
It tells the business which employees customers prefer.
It tells the business why customers feel a particular way.
What does quantitative research tell a business about customer behaviour?
It tells the business who customers are and where they live.
Flashcards for AQA GCSE Business 5.3.2b Qualitative and quantitative research, covering the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2. 22 cards, matched to the AQA GCSE Business (8132) specification. Recall questions account for roughly 35% of marks at GCSE Business, so these target the marks you can secure before the paper starts.
