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5.3.2b Qualitative and quantitative research

Card 1 of 22

It tells the business what is happening and how much of it.

A

It tells the business which employees customers prefer.

B

It tells the business why customers feel a particular way.

C

What does quantitative research tell a business about customer behaviour?

D

It tells the business who customers are and where they live.

Card 1 of 22

5.3.2b Qualitative and quantitative research Flashcards

  1. GCSE
  2. /Business
  3. /5.3.2b Qualitative and quantitative research

22 flashcards on AQA GCSE Business 5.3.2b Qualitative and quantitative research: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.

Flashcards