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5.4.3b Product differentiation

Card 1 of 25

What is product differentiation?

A

Making a product cheaper than rivals so customers always choose it because it has the lowest price.

B

Making a product identical to rivals so customers can compare every supplier using price alone.

C

Making a product stand out from rivals so customers choose it for a reason other than low price.

D

Making a product available to more customers by selling it through a larger number of retailers.

Card 1 of 25

5.4.3b Product differentiation Flashcards

  1. GCSE
  2. /Business
  3. /5.4.3b Product differentiation

25 flashcards on AQA GCSE Business 5.4.3b Product differentiation: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.

Flashcards