What is product differentiation?
A
Cadbury's purple wrapper is recognisable before shoppers read any words.
B
- Design: distinctive shape or appearance.
- Quality: better ingredients, materials or build.
- Customer service: advice, training or longer guarantees.
- Production method: Fairtrade cocoa, British sourcing or repair services.
C
Making a product stand out from rivals so customers choose it for a reason other than low price.
D
The more crowded and similar a market is, the more a business depends on a USP and a strong brand image.
5.4.3b Product differentiation Flashcards
Flashcards for AQA GCSE Business 5.4.3b Product differentiation, covering the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2. 25 cards, matched to the AQA GCSE Business (8132) specification. Recall questions account for roughly 35% of marks at GCSE Business, so these target the marks you can secure before the paper starts.