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What does a business aim to achieve when its objective is survival?
A
Profit maximisation - making the largest possible gap between total revenue and total costs.
B
Survival - covering costs and keeping enough cash to pay bills as they fall due.
C
Market share - winning the largest possible percentage of sales in the market.
D
Growth - increasing sales, staff numbers and outlets as quickly as possible.
Card 1 of 29
1.3.1b Main aims and objectives of businesses Flashcards
29 flashcards on AQA GCSE Business 1.3.1b Main aims and objectives of businesses: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.