The sales process
The sales process
The sales process is the series of stages a customer passes through, from first noticing a product to receiving support after buying it. Good customer service matters at every stage. Before the purchase is complete, poor service may cause the customer to leave. After the purchase, poor after-sales service may mean that the customer does not return or recommend the business.
Step-by-step lessons on AQA GCSE Business 3.4.1b Importance of good customer service. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.