What are customer needs?
What are customer needs?
Customer needs are the things a customer wants from a product or service before they will buy it. The four main needs are price, quality, choice and convenience.
Step-by-step lessons on AQA GCSE Business 5.1.1 Identifying and satisfying customer needs. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.