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1.7.4 Diseconomies of scale

1.7.4 Diseconomies of scale

What diseconomies of scale are

Definition

Diseconomies of scale: the cost disadvantages of becoming too large, where the average cost of each unit starts to rise as output rises.

  1. As a business grows, its average unit cost falls at first because of purchasing and technical economies of scale.
  2. Every business has a size beyond which it becomes harder to run, and past that point the extra output costs more per unit than it did before.
  3. The three causes you need are poor communication, problems coordinating the business, and reduced staff motivation, and all three come from the size of the organisation rather than from the product.
  4. The risk grows with expansion, so a business planning to double in size has to plan how it will be managed as well as how it will be paid for.

Average unit cost when a business grows too large

  1. The formula is the same one used for economies of scale, average unit cost=total costoutput\text{average unit cost} = \frac{\text{total cost}}{\text{output}}average unit cost=outputtotal cost​, so the way to spot diseconomies is to work it out at two levels of output and compare.
  2. A factory producing 20,000 units has total costs of £60,000, so average unit cost=£60,00020,000=£3\text{average unit cost} = \frac{\pounds60{,}000}{20{,}000} = \pounds3average unit cost=20,000£60,000​=£3, down from £4 when it produced only 10,000 units.
  3. It then doubles output again to 40,000 units, but needs three more layers of supervisors, a second site and overtime to fix mistakes, so total costs reach £160,000 and average unit cost=£160,00040,000=£4\text{average unit cost} = \frac{\pounds160{,}000}{40{,}000} = \pounds4average unit cost=40,000£160,000​=£4.
    1. The £1 rise per unit means the last stage of growth has made the business less efficient, because each unit now costs a third more to make than it did at 20,000 units.
    2. If the selling price stays the same, that £1 comes straight out of the profit on every unit, so the firm has to raise its price, accept a thinner margin, or find the savings elsewhere.
Common Mistake
  • Diseconomies of scale do not mean total costs rise, because total costs rise whenever output rises.
  • They mean total costs rise faster than output, which pushes the cost of each unit up.
  • Always quote both unit cost figures when you explain that a firm is suffering diseconomies, since one figure on its own shows nothing.

Poor communication

  1. A large business has more layers of management and more sites, so an instruction from the top passes through several people before it reaches the staff who act on it.
  2. Messages arrive late or altered, so two departments work to different versions of the same plan, and the wrong stock, quantity or specification is produced.
    1. Putting those mistakes right costs materials, overtime and delivery charges, and every one of those pounds is spread across the units made, so the unit cost rises.
  3. Feedback also travels badly upwards, so a problem noticed on the shop floor in Cardiff can take weeks to reach the head office that could fix it.

Coordination problems

  1. Coordination means getting the parts of the business to work to the same plan at the same time, and that gets harder with every extra site, product line and shift.
  2. Two branches may order the same materials separately, or one factory runs short while another has too much stock sitting in a warehouse.
  3. To keep control the business hires more supervisors, managers and administrators, and their salaries add to total costs without adding a single extra unit of output.
    1. Tesco needs store managers, area managers, regional managers and distribution planners to keep thousands of shops stocked to the same plan, and every one of those salaries sits in total costs, whereas the independent grocer it competes with is coordinated by one owner for nothing.
    2. Time is lost too, as decisions wait for meetings between departments that a small business would settle in a conversation.

Reduced staff motivation

  1. In a large organisation an employee is one of thousands, rarely sees the owner or a senior manager, and cannot see how their own work affects the finished product.
  2. Motivation falls, so output per worker drops while the wage bill stays the same, which means each unit produced carries more labour cost than before.
  3. Poor motivation also shows up as more absence and higher labour turnover, and replacing and training new staff is an extra cost the business did not have when it was small.
Example
  • A single café owner works alongside four staff, spots a problem with a coffee machine at once and fixes the rota the same morning.
  • The same owner with 30 cafés and 200 staff relies on area managers for that information and only hears about the machine when sales in one branch fall.
  • The wasted trade and the area managers' salaries both push up the cost of every coffee sold.
Exam technique
  • Explain one drawback of growth for this business is answered well by naming one cause, showing what goes wrong day to day, and ending at a higher average unit cost.
  • Keep to the three causes on the specification and resist inventing others.
  • The mistake to avoid is stopping at "the business becomes harder to manage" without saying why that costs money.
Self review
  • Define diseconomies of scale.
  • Name the three causes of diseconomies of scale.
  • A firm's total costs are £160,000 at an output of 40,000 units: what is its average unit cost?
  • How does poor communication in a large firm raise the cost of each unit?
  • Why does hiring extra managers to keep control push up average unit cost?
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1.7.4 Diseconomies of scale Revision Guide

  1. GCSE
  2. /Business
  3. /1.7.4 Diseconomies of scale

Revision notes for AQA GCSE Business 1.7.4 Diseconomies of scale. Open the guide for explanations and worked examples. Written against the AQA GCSE Business (8132) specification, so the content matches what's examinable rather than general Business background.