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presentation and scheduling, subject to legal and platform restrictions."},{"text":"Because the business owns every newspaper or television channel used.","correct":false,"explanation":"Businesses usually buy access rather than own the media outlet. Control comes from paying for advertising space or airtime, which allows them to choose the wording, pictures and timing."},{"text":"Because the business receives free coverage from independent journalists.","correct":false,"explanation":"Free editorial coverage is publicity, and journalists control its content and timing. A business controls an advert because it pays for the advertising space or airtime."},{"text":"Because the business lets customers design and schedule the campaign.","correct":false,"explanation":"Customer involvement might provide useful market research, but it does not create control over an advert. The business has control because it pays for the advertising space or airtime."}]},{"id":"1f8a8a00-6bf8-4725-ba97-dbdd5b96e561","cardType":"basic","points":1,"front":"What does paying for advertising space or airtime allow a business to control?","back":"The business has **paid** for the advertising space or airtime.","mcqOptions":[{"text":"The business has **paid** for the advertising space or airtime.","correct":true,"explanation":"Payment gives the business control over the content it places in the purchased space or airtime, subject to advertising regulations and the media provider's conditions."},{"text":"The business has borrowed the advertising space or airtime.","correct":false,"explanation":"Advertising space and airtime are normally purchased rather than borrowed. Paying for them gives the business control over the advert's wording, pictures and timing."},{"text":"The business has produced the advertising space or airtime.","correct":false,"explanation":"The media provider supplies the space or airtime, while the business may produce the advert itself. Control arises because the business has paid for the placement."},{"text":"The business has shared the advertising space or airtime.","correct":false,"explanation":"Sharing a placement would not explain the business's control over its advert. That control comes from paying the media provider for the relevant space or airtime."}]},{"id":"b7294493-0052-4530-8abb-d2fec4e8ae5a","cardType":"basic","points":3,"front":"What are the two costs of advertising?","back":"

Producing the advert
Buying the advertising space or airtime

","mcqOptions":[{"text":"

Producing the advert
Buying the advertising space or airtime

","correct":true,"explanation":"Advertising expenditure includes creating the advert and purchasing its placement. Production covers activities such as design or filming, while media costs cover space or airtime."},{"text":"

Researching the customers
Selling the advertised products

","correct":false,"explanation":"Market research and selling can create separate business costs, but they are not the two direct advertising costs. These are producing the advert and buying space or airtime."},{"text":"

Recruiting the employees
Training the advertising staff

","correct":false,"explanation":"Recruitment and training are human-resource costs rather than the two principal advertising costs. Advertising requires payment for production and for the space or airtime used."},{"text":"

Pricing the product
Distributing the finished goods

","correct":false,"explanation":"Pricing is a marketing decision and distribution is an operational cost, not a direct advertising cost. The two relevant costs are advert production and media placement."}]},{"id":"3951c95f-f90a-4dfa-b0de-d941d9b3cf77","cardType":"basic","points":2,"front":"Why can television demonstrate a product effectively?","back":"Television reaches millions simultaneously using **sound, colour and movement**, allowing the product to be shown in use.","mcqOptions":[{"text":"Television reaches millions simultaneously using **sound, colour and movement**, allowing the product to be shown in use.","correct":true,"explanation":"Television combines a very large audience with audiovisual demonstration. Sound, colour and movement let customers see how a product looks, operates and might be used."},{"text":"Television reaches millions simultaneously using text, prices and addresses, allowing the product to be described in detail.","correct":false,"explanation":"Detailed text, prices and addresses are strengths of print advertising rather than television demonstration. Television is effective because sound, colour and movement can show the product in use."},{"text":"Television reaches local residents exclusively using sound, colour and movement, allowing the product to be shown in use.","correct":false,"explanation":"Television can demonstrate products audiovisually, but it does not reach only local residents and often has a broad audience. It reaches millions using sound, colour and movement."},{"text":"Television reaches millions simultaneously using sound, colour and movement, allowing only the product's name to be displayed.","correct":false,"explanation":"Television is not limited to displaying a product's name. Its central advantage is that sound, colour and movement allow viewers to see the actual product being used."}]},{"id":"f26c0c71-4579-4330-af43-0bca393f10e2","cardType":"basic","points":3,"front":"Why can television advertising waste part of a business's budget?","back":"

Filming and peak-time airtime can cost hundreds of thousands of pounds.
Many viewers are outside the target market.

","mcqOptions":[{"text":"

Filming and peak-time airtime can cost hundreds of thousands of pounds.
Many viewers are outside the target market.

","correct":true,"explanation":"Television adverts can have very high production and scheduling costs, while their broad reach includes irrelevant viewers. Money spent reaching people outside the target market is wasted."},{"text":"

Filming and peak-time airtime can cost only a few pounds.
Many viewers are inside the target market.

","correct":false,"explanation":"This reverses both disadvantages: television production and peak airtime are expensive, not exceptionally cheap. Its broad audience also includes many people outside the target market."},{"text":"

Filming and peak-time airtime can cost hundreds of thousands of pounds.
Every viewer is inside the target market.

","correct":false,"explanation":"The high cost is realistic, but television cannot guarantee that every viewer is a relevant customer. Many viewers fall outside the target market, wasting part of the budget."},{"text":"

Filming and peak-time airtime can earn hundreds of thousands of pounds.
Many viewers are outside the production team.

","correct":false,"explanation":"Filming and airtime represent costs rather than guaranteed earnings, and membership of the production team is irrelevant. Waste arises when expensive advertising reaches viewers outside the target market."}]},{"id":"def37ebd-3c8b-4e63-9cf4-96c03eaa89be","cardType":"basic","points":2,"front":"Why might a single-branch garage use local radio?","back":"A local radio station reaches a defined area at a much lower cost than television.","mcqOptions":[{"text":"A local radio station reaches a defined area at a much lower cost than television.","correct":true,"explanation":"A single garage mainly needs nearby customers, so local radio offers suitable geographic targeting. It also costs substantially less than television, matching the garage's likely budget."},{"text":"A local radio station reaches the entire country at a much higher cost than television.","correct":false,"explanation":"Local radio covers a limited geographic area rather than the whole country, and it is usually cheaper than television. That combination makes it suitable for one local garage."},{"text":"A local radio station shows repairs visually at a much lower cost than television.","correct":false,"explanation":"Radio can describe garage services but cannot visually demonstrate repairs because it has no pictures. Its advantages are local geographic reach and a lower cost than television."},{"text":"A local radio station reaches only existing customers at a much lower cost than television.","correct":false,"explanation":"Local radio can reach prospective as well as existing customers; it is not restricted to a customer list. Its defined coverage area and lower cost suit a single branch."}]},{"id":"d241d5d2-04ed-4afb-80e5-5544eeed9dd2","cardType":"basic","points":1,"front":"What is one communication limitation of radio advertising?","back":"Radio cannot show the product, and drivers may treat adverts as background noise.","mcqOptions":[{"text":"Radio cannot show the product, and drivers may treat adverts as background noise.","correct":true,"explanation":"Radio is audio-only, preventing visual product demonstrations. Listeners who are driving or doing other activities may also pay little attention and overlook the advertising message."},{"text":"Radio cannot describe the product, and drivers must stop to watch adverts.","correct":false,"explanation":"Radio can describe a product through speech and sound, but it provides nothing for drivers to watch. Its limitations are the lack of visuals and listeners' divided attention."},{"text":"Radio cannot name the product, and drivers always change stations during adverts.","correct":false,"explanation":"Radio adverts can clearly name products, and listeners do not invariably change stations. The genuine concerns are that radio cannot show products and may become background noise."},{"text":"Radio cannot target a local area, and drivers may treat adverts as road signs.","correct":false,"explanation":"Local stations can target defined geographic areas, which is one of radio's advantages. The communication weakness is that products cannot be shown and adverts may receive little attention."}]},{"id":"9bddb71a-d09d-4974-9e92-f791086e4454","cardType":"basic","points":2,"front":"How can cinema advertising help a business target an audience?","back":"The film's age certificate gives the business a rough indication of who is in the audience.","mcqOptions":[{"text":"The film's age certificate gives the business a rough indication of who is in the audience.","correct":true,"explanation":"Age certificates help businesses estimate the likely age range and suitability of a cinema audience. This provides rough demographic targeting, although it cannot identify every viewer precisely."},{"text":"The film's ticket price gives the business an exact list of who is in the audience.","correct":false,"explanation":"Ticket price does not provide a list or reliable profile of individual viewers. The film's age certificate instead offers a rough indication of the audience's likely age group."},{"text":"The film's running time gives the business a rough indication of where the audience lives.","correct":false,"explanation":"Running time does not reveal the audience's home locations. Cinema targeting can use the film's age certificate to estimate who is likely to be watching."},{"text":"The film's director gives the business an exact indication of what the audience will buy.","correct":false,"explanation":"A director's identity cannot predict purchases or precisely identify customers. The age certificate provides only a rough indication of the type and age of people present."}]},{"id":"ff34fca5-470b-4ced-9a31-e635d1052049","cardType":"basic","points":2,"front":"Why might a retailer use a newspaper advert for a detailed offer?","back":"Newspapers provide space for detailed information such as **prices, addresses and opening hours**.","mcqOptions":[{"text":"Newspapers provide space for detailed information such as **prices, addresses and opening hours**.","correct":true,"explanation":"A print advert can present information that readers may examine at their own pace. This makes newspapers suitable for offers requiring prices, locations and opening times."},{"text":"Newspapers provide sound for detailed information such as jingles, voices and music.","correct":false,"explanation":"Sound, jingles and music belong to radio or audiovisual advertising, not printed newspapers. Newspapers offer physical space for detailed prices, addresses and opening hours."},{"text":"Newspapers provide movement for detailed information such as demonstrations, actions and animations.","correct":false,"explanation":"Printed newspaper adverts cannot provide movement or animation. Their strength is space for lasting written details, including prices, addresses and opening hours."},{"text":"Newspapers provide airtime for detailed information such as broadcasts, interviews and songs.","correct":false,"explanation":"Airtime is purchased on broadcast media rather than in newspapers. Newspaper space is useful because it can display detailed written information such as prices, addresses and opening hours."}]},{"id":"ec4570e9-518c-47cf-aa59-975706a06e51","cardType":"basic","points":2,"front":"Why can a magazine suit a specialist product better than a national newspaper?","back":"A specialist magazine reaches readers who have already chosen that interest, making them more likely to be relevant customers.","mcqOptions":[{"text":"A specialist magazine reaches readers who have already chosen that interest, making them more likely to be relevant customers.","correct":true,"explanation":"Choosing a specialist magazine signals an existing interest in its subject. Its readership is therefore more closely aligned with the specialist product's target market than a broad newspaper audience."},{"text":"A specialist magazine reaches every household in the country, making all readers certain to be relevant customers.","correct":false,"explanation":"Specialist magazines have selective rather than universal readership, and no medium guarantees that every reader will buy. Their advantage is reaching people already interested in the subject."},{"text":"A specialist magazine reaches readers with no interest in its subject, making them more likely to be relevant customers.","correct":false,"explanation":"People generally select specialist magazines because they are interested in the subject, not because they lack interest. This self-selection makes the audience more relevant to a related product."},{"text":"A specialist magazine reaches readers who have chosen general news, making them less likely to be relevant customers.","correct":false,"explanation":"General news describes a national newspaper audience rather than a specialist magazine's readership. Specialist readers have chosen a particular interest and are consequently more likely to be relevant customers."}]},{"id":"67cb21cd-55b3-4ed5-8944-84bf7963271c","cardType":"basic","points":2,"front":"What is the main weakness of leaflet advertising?","back":"Most leaflets are binned unread, so many must be delivered to gain a small number of customers.","mcqOptions":[{"text":"Most leaflets are binned unread, so many must be delivered to gain a small number of customers.","correct":true,"explanation":"Leaflets often receive little attention and have a low response rate. A business must therefore print and distribute large quantities to generate relatively few sales or enquiries."},{"text":"Most leaflets are read repeatedly, so few must be delivered to gain a large number of customers.","correct":false,"explanation":"This reverses the typical limitation of leaflet advertising. Most leaflets are discarded without being read, requiring high-volume distribution to produce a small customer response."},{"text":"Most leaflets are shown on television, so many must be filmed to gain a small number of customers.","correct":false,"explanation":"Leaflets are printed materials delivered or handed to potential customers, not television footage. Their main weakness is that recipients often bin them without reading them."},{"text":"Most leaflets are kept permanently, so many must be delivered to gain only existing customers.","correct":false,"explanation":"Recipients commonly discard leaflets rather than keeping them, and distribution can reach potential new customers. The problem is the low response rate caused by many going unread."}]},{"id":"d740222f-da8b-497d-8b21-b7ce2b289bce","cardType":"basic","points":2,"front":"Why can a billboard carry only a few words?","back":"Passers-by have only about two seconds, so the advert can contain only a few words and one image.","mcqOptions":[{"text":"Passers-by have only about two seconds, so the advert can contain only a few words and one image.","correct":true,"explanation":"Television can broadcast the same advert simultaneously to a very large national audience. This mass reach is a major advantage for businesses selling widely appealing products."},{"text":"Leafleting reaches millions of viewers at once.","correct":false,"explanation":"Leaflets must be distributed individually and commonly cover a limited area, so they do not reach millions simultaneously. Television provides this immediate mass-audience reach."},{"text":"Local radio reaches millions of viewers at once.","correct":false,"explanation":"Local radio has listeners rather than viewers and serves a defined geographic area, not typically millions at once. Television is the medium associated with simultaneous mass viewing."},{"text":"Cinema reaches millions of viewers at once.","correct":false,"explanation":"Cinema adverts reach audiences one screening at a time across individual venues. Television can broadcast simultaneously to millions of viewers, giving it much greater immediate reach."}]},{"id":"bec5f013-d9b7-40dd-a0ab-35b32566c384","cardType":"basic","points":2,"front":"Why can search advertising be effective at reaching potential buyers?","back":"A paid listing appears when someone searches for a relevant product, reaching someone already considering a purchase.","mcqOptions":[{"text":"A paid listing appears when someone searches for a relevant product, reaching someone already considering a purchase.","correct":true,"explanation":"Search advertising reaches people whose searches already show interest in a relevant product, so the advert is more likely to influence a purchase than a general advert."},{"text":"A paid listing appears on every website, reaching people whether or not they are interested in buying.","correct":false,"explanation":"Search adverts are triggered by relevant searches rather than appearing on every website. The correct answer is that they reach people already considering a purchase."},{"text":"A paid listing appears only after someone has bought a product, encouraging them to buy it again.","correct":false,"explanation":"Search advertising normally targets potential buyers before purchase, not only existing customers afterwards. The correct answer is that relevant searches identify people already considering a purchase."},{"text":"A paid listing appears when someone searches for any topic, guaranteeing that they will buy the product.","correct":false,"explanation":"A search advert can reach an interested person, but it cannot guarantee a sale and should relate to the search. The correct answer links effectiveness to existing purchase consideration."}]},{"id":"6b9929c4-7e7a-4fb7-9b47-a82300eb67f6","cardType":"basic","points":2,"front":"How do targeted display and video adverts reduce wasted spending?","back":"The business can target selected **ages, areas and interests**, reducing spending outside its target market.","mcqOptions":[{"text":"The business can target selected **ages, areas and interests**, reducing spending outside its target market.","correct":true,"explanation":"Targeting selected demographic, geographic and interest groups limits adverts to likely customers, so less of the budget is spent reaching people outside the target market."},{"text":"The business can target selected prices, products and profits, reducing spending outside its target market.","correct":false,"explanation":"Prices, products and profits are business decisions rather than audience targeting categories. The correct answer uses ages, areas and interests to focus adverts on the target market."},{"text":"The business can target selected shops, suppliers and shareholders, reducing spending outside its target market.","correct":false,"explanation":"Shops, suppliers and shareholders are stakeholders or distribution contacts, not the main audience filters for these adverts. The correct answer identifies ages, areas and interests as the targeting choices."},{"text":"The business can target selected sales, costs and dividends, reducing spending outside its target market.","correct":false,"explanation":"Sales, costs and dividends are financial outcomes, not characteristics used to select advert viewers. The correct answer targets ages, areas and interests to reduce wasted spending."}]},{"id":"624b87c2-e245-40e3-b40e-2c706d63001c","cardType":"basic","points":2,"front":"How can internet advertising be measured and improved?","back":"A business can compare two advert versions and keep the one that produces more sales.","mcqOptions":[{"text":"A business can compare two advert versions and keep the one that produces more sales.","correct":true,"explanation":"Comparing two versions provides evidence about which advert is more effective. Keeping the version that generates more sales allows the business to improve its internet advertising."},{"text":"A business can compare two advert versions and keep the one that costs more to produce.","correct":false,"explanation":"Higher production cost does not show that an advert works better and could increase wasted spending. The correct answer keeps the version that produces more sales."},{"text":"A business can compare two advert versions and keep the one that receives fewer complaints.","correct":false,"explanation":"Fewer complaints may be useful, but it does not directly show which advert achieves the business objective of selling more. The correct answer uses sales to measure effectiveness."},{"text":"A business can compare two advert versions and keep the one that is shown to more competitors.","correct":false,"explanation":"Competitor exposure is not a reliable measure of advertising success and may not generate customers. The correct answer is to keep the version that produces more sales."}]},{"id":"f6e798e7-5455-42d4-a5af-4b6d3ceb7ed3","cardType":"cloze","points":null,"front":"Television advertising reaches [ ].","back":"Television advertising reaches millions of viewers at once.","mcqOptions":[{"text":"millions of viewers at once","correct":true,"explanation":"Television programmes and channels can attract very large audiences simultaneously, so television advertising can expose a business and its products to millions of viewers at once."},{"text":"only existing customers nearby","correct":false,"explanation":"This confuses television with highly local, narrowly targeted promotion. Television has a much broader potential reach and can show an advert to millions of viewers at once."},{"text":"one household at a time","correct":false,"explanation":"This treats television advertising like personal selling or direct contact. Broadcast television distributes the same advert simultaneously, allowing it to reach millions of viewers at once."},{"text":"small groups of invited shoppers","correct":false,"explanation":"This describes a limited promotional event rather than mass-media advertising. Television broadcasts can carry an advert to a mass audience of millions of viewers at once."}]},{"id":"5b59780c-090c-4d13-9734-53ae5f60126a","cardType":"cloze","points":null,"front":"A radio station covering one city reaches listeners in a [ ].","back":"A radio station covering one city reaches listeners in a defined area.","mcqOptions":[{"text":"defined area","correct":true,"explanation":"A city radio station’s transmission coverage has geographical boundaries, so its adverts can target listeners located within a defined area."},{"text":"national market","correct":false,"explanation":"This overstates the geographical reach of a station serving one city. Its signal targets listeners within a defined area rather than reaching the whole national market."},{"text":"global audience","correct":false,"explanation":"This confuses local broadcasting with worldwide online distribution. A station whose coverage is limited to one city reaches listeners in a defined area."},{"text":"random location","correct":false,"explanation":"Radio coverage is determined by the station’s transmission range, not by chance. A city-based station therefore reaches listeners in a defined area."}]},{"id":"1826b947-e4e7-427b-a229-14c92ce8521a","cardType":"cloze","points":null,"front":"[ ] appears when someone searches for a relevant product.","back":"Search advertising appears when someone searches for a relevant product.","mcqOptions":[{"text":"Search advertising","correct":true,"explanation":"Search advertising displays sponsored results when users enter relevant terms, allowing a business to reach people who are already looking for related products."},{"text":"Direct mail advertising","correct":false,"explanation":"Direct mail sends promotional material to selected postal or email addresses rather than responding to a search. Search advertising appears when someone searches for a relevant product."},{"text":"Radio advertising","correct":false,"explanation":"Radio advertising is broadcast to listeners according to a station’s schedule, not triggered by an individual’s query. Search advertising appears in response to relevant searches."},{"text":"Outdoor advertising","correct":false,"explanation":"Outdoor advertising uses fixed public displays such as posters and billboards, regardless of what people search for. Search advertising is triggered by a relevant online query."}]},{"id":"a20f4767-b093-4772-97fb-4d333d6948ac","cardType":"cloze","points":null,"front":"A small business can start online advertising at [ ].","back":"A small business can start online advertising at a few pounds per day.","mcqOptions":[{"text":"a few pounds per day","correct":true,"explanation":"Many online advertising platforms allow low daily spending limits, so a small business can begin with a budget of only a few pounds per day."},{"text":"several thousand pounds per day","correct":false,"explanation":"This assumes online campaigns require the large budgets associated with some mass-media advertising. Flexible daily limits let a small business start with a few pounds per day."},{"text":"a fixed annual payment","correct":false,"explanation":"This overlooks the flexible budgets offered by online advertising platforms. A small business can usually set a low daily limit of a few pounds per day."},{"text":"no financial cost at all","correct":false,"explanation":"This confuses paid online advertising with free social-media posting. Although entry costs can be low, a small business may start paid advertising at a few pounds per day."}]},{"id":"618c1359-27df-4a28-bed0-f6d703df47f8","cardType":"basic","points":1,"front":"What type of promotion includes a business's own accounts, influencers and content shared by customers?","back":"A business's own accounts, influencers and customer-shared content are **social media promotion**, not advertising.","mcqOptions":[{"text":"A business's own accounts, influencers and customer-shared content are **social media promotion**, not advertising.","correct":true,"explanation":"Social media promotion includes activity through a business's accounts, influencer content and material customers share. It is broader than paid advertising because much of it may be unpaid."},{"text":"A business's own accounts, influencers and customer-shared content are search engine advertising, not advertising.","correct":false,"explanation":"Search engine advertising consists of paid results triggered by users' searches, not posts from accounts, influencers or customers. Those activities are forms of social media promotion."},{"text":"A business's own accounts, influencers and customer-shared content are direct-mail promotion, not advertising.","correct":false,"explanation":"Direct-mail promotion sends material to selected postal or email addresses and does not describe influencer or customer posts. These activities collectively form social media promotion."},{"text":"A business's own accounts, influencers and customer-shared content are sales promotion, not advertising.","correct":false,"explanation":"Sales promotion uses short-term incentives such as discounts, coupons or competitions. Business posts, influencer activity and customer-shared content instead belong to social media promotion."}]},{"id":"31f3c7f4-09c2-4cff-b017-76a7ec92cf6a","cardType":"cloze","points":null,"front":"A business should choose a medium used by its [ ], within its budget.","back":"A business should choose a medium used by its target customers, within its budget.","mcqOptions":[{"text":"target customers","correct":true,"explanation":"A medium is effective only if it reaches the group most likely to buy the product, so the business should identify and follow the media habits of its target customers."},{"text":"current employees","correct":false,"explanation":"Employees are an internal stakeholder group, not the intended audience for most promotional campaigns. The chosen medium should be one used by the business's target customers."},{"text":"main competitors","correct":false,"explanation":"Competitors' media choices may provide useful research, but they are not the audience the promotion must reach. The medium should be used by the business's target customers."},{"text":"existing suppliers","correct":false,"explanation":"Suppliers provide resources to the business and are not normally the intended audience for product promotion. Media selection should be based on the habits of target customers."}]},{"id":"9cc0f9ba-79f7-411b-926d-7d8051970f7e","cardType":"cloze","points":null,"front":"A business should choose a medium used by its target customers, within its [ ].","back":"A business should choose a medium used by its target customers, within its budget.","mcqOptions":[{"text":"budget","correct":true,"explanation":"The business must be able to afford both the initial campaign and its planned duration, so a suitable advertising medium must remain within the available promotional budget."},{"text":"revenue","correct":false,"explanation":"Revenue is the business's total sales income, not the amount allocated to promotion. The medium must fit within the advertising budget available for the campaign."},{"text":"market share","correct":false,"explanation":"Market share measures a business's sales as a proportion of the whole market and is not a spending limit. The chosen medium must remain within its budget."},{"text":"profit margin","correct":false,"explanation":"Profit margin measures profit relative to revenue and does not state how much can be spent on promotion. Media costs must stay within the business's budget."}]},{"id":"9cb3817c-5087-4b47-b3cc-6ad1a048d4b3","cardType":"cloze","points":null,"front":"A product needing explanation should use a medium that carries [ ] and shows it working.","back":"A product needing explanation should use a medium that carries detail and shows it working.","mcqOptions":[{"text":"detail","correct":true,"explanation":"A product that customers may not immediately understand needs enough detail to explain its features and benefits, ideally alongside a demonstration showing how it works."},{"text":"entertainment","correct":false,"explanation":"Entertainment may attract attention, but it does not necessarily explain an unfamiliar or complex product. A suitable medium must carry enough detail and show the product working."},{"text":"repetition","correct":false,"explanation":"Repeated exposure can improve recall, but repetition alone does not explain how a product works. The business needs a medium capable of carrying sufficient detail and demonstration."},{"text":"publicity","correct":false,"explanation":"Publicity can increase awareness but may provide little control over the product information communicated. A product needing explanation requires a medium that carries detail and demonstrates its use."}]},{"id":"40af26c0-c218-4357-bdfa-d5e89c9d079e","cardType":"cloze","points":null,"front":"A business serving one town should use [ ], because reach beyond that area is wasted.","back":"A business serving one town should use local media, because reach beyond that area is wasted.","mcqOptions":[{"text":"local media","correct":true,"explanation":"Local media concentrate coverage within a limited geographical area, allowing a town-based business to reach nearby potential customers without paying to reach people it cannot serve."},{"text":"national media","correct":false,"explanation":"National media would reach many people outside the town who cannot use the business, wasting part of the promotional budget. Local media focus spending on the relevant area."},{"text":"international media","correct":false,"explanation":"International media provide a far wider reach than a one-town business requires, making most exposure irrelevant. Local media target potential customers within the area the business serves."},{"text":"global media","correct":false,"explanation":"Global media would expose the promotion to audiences far beyond the business's service area and waste resources. A business serving one town should select local media."}]}]}],"examCountdown":{"examDate":"2027-05-12","paperLabel":"Paper 1"},"heading":"5.4.6 Advertising methods","title":"5.4.6 Advertising methods Flashcards","topbar":{"backHref":"/gcse/business/aqa/flashcards"},"topicSidebar":"$L37"}]}],"topicId":"640c9e20-0b5f-4dd2-8a9f-4fc89bb0c56e","walled":"$L38"}],"$L39","$L3a"]