A developmental psychologist is investigating how sharing behaviour is depicted in children's picture books. She decides to use content analysis rather than thematic analysis. Which of the following statements correctly describes how she would conduct a content analysis for this study?
She would read through the books to identify broad, recurring ideas about cooperation, producing a descriptive, qualitative summary of these themes supported by direct quotations.
She would establish pre-determined, operationalised coding categories (such as 'offering a toy'), count the frequency of these behaviours across the books, and represent the findings quantitatively.
She would observe a sample of children reading the books in a laboratory setting and count the number of times they imitate the sharing behaviours depicted in the stories.
She would administer a self-report questionnaire with closed questions to the book illustrators to measure their intentions, then perform a statistical correlation.
644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.