Practical activities

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Question 11
Hard

Investigation into Consumer Fashion Ethics

How do young adults perceive the environmental and ethical impact of the fast fashion industry, and what motivates their clothing purchasing decisions? Are there social pressures or financial constraints that dictate their preference for cheap, rapid-trend garments over sustainable clothing options? To investigate these attitudes, researchers often gather primary data by directly questioning individuals using self-report methods.

Explain how you would use a structured interview to investigate young adults' attitudes towards fast fashion and sustainable clothing consumption.

You must refer to:

  • the use of a structured interview
  • one question that uses a semantic differential rating scale
  • one question that would produce nominal data

You should use your own experience of practical activities to inform your response.

[12]

Practical activities Questions

  1. A Level
  2. /Psychology
  3. /Practical activities