Sustainable Fashion Research
A sociologist investigated the public's purchasing habits and attitudes towards sustainable clothing. They used a self-report survey to gather quantitative data from a sample of shoppers. Some of the data collected is presented below in the tables.
Table 1: Shoppers' awareness
| Do you actively check if clothing is made of sustainable materials before buying? | |
|---|---|
| 'yes' | 'no' |
| 145 | 55 |
Table 2: Second-hand purchasing habits by age
| Do you buy second-hand clothes at least once a month? | ||
|---|---|---|
| 'yes' | 'no' | |
| Under 30 years old | 72 | 28 |
| 30 years old and over | 41 | 59 |
Table 3: Most preferred sustainable fashion category
| Category | Number of shoppers |
|---|---|
| Organic Cotton | 65 |
| Recycled Polyester | 40 |
| Linen / Hemp | 20 |
| Second-hand / Vintage | 55 |
| Lyocell / Tencel | 20 |
Identify the level of measurement of the data collected in this study. Justify your answer.
513 exam-style questions on OCR A Level Psychology Data recording, analysis and presentation. Each one has a worked solution and a mark scheme showing where the marks go.