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Data recording, analysis and presentation

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Question 17

Research suggests that subtle environmental cues ('nudges') can effectively influence behaviour without restricting choice. To investigate this, a researcher conducted a naturalistic observation study monitoring the use of two hand sanitizer stations placed at opposite entrances of a college cafeteria. One station had a bright green arrow painted on the floor pointing towards it, while the other station had no floor cues.

During a peak lunch period from 12:00 pm to 2:00 pm, the researcher recorded each instance where a person used one of the stations, noting whether the user was a member of staff or a student.

Table 1: Number of times each hand sanitizer station was used by staff and students

StaffStudents
Station with floor arrow1832
Station without floor arrow815

Outline one strength of the use of the nominal data collected in this study.

[3]

Data recording, analysis and presentation Questions

  1. A Level
  2. /Psychology
  3. /Data recording, analysis and presentation